Using Social Media To Promote Live, Physical Events

Hosting a LIVE, Physical event in this day can be difficult to fill if you are not using all resources possible to promote. Even event promoters with large lists are finding it difficult to fill their events because there is so much information available online at people’s fingertips. I have put together 3 simple tips to help you fill your events.

Facebook Bootcamp

Be Creative

When crafting your event title, you want to be fun, creative and have something that is eye-catching to your prospect. You want to make sure that you have given a good description of what the event is going to be about and what they can expect to get out of the event. Also use images to help describe the event.

Be Everywhere

When promoting the event, you want to make sure you have it up everywhere! Leverage the online sites as much as possible and you want to make sure you have shared the information through your social media channels. I find it is best to create a page about the event on your website/blog and share it from there.

Some online websites you want to consider to market your website:

  • (paid if ticket sales)
  • (paid)

You also want to share the event information on the following social media sites:

  • Facebook (Events and through Engaging Posts)
  • LinkedIn (Post updates and Posting in Groups)
  • Twitter (send multiple tweets regarding event and use #hashtags)
  • Google+ (Post updates and share with your circles)
  • Pinterest (Pin your images on your event page)
  • YouTube (Create video teasers about the event or share clips from past events)

Be Simple

When you make the registration process simple, it helps to get people to register as well J I would recommend only collecting information really necessary to get them to attend. For example, we run local monthly social media training meetings here in Metro Detroit and we collect Name, Email, Phone and Mailing address. We don’t ask them about their social media presence or what their occupation is because when you ask for too much information it can deter people. Now the caveat here would be, if you only want a specific type of individual to attend, then it make sense to do this.

Bonus Tip: First Impressions

At your registration table when people first come in, make sure and have someone who is friendly, smiles and can build instant rapport with people. This is will help in creating that first, great impression.

Hope you found these tips to be helpful. Please post any questions or comments below. Do you have a friend or colleague that hosts live events? Would you mind sharing this post with them? Thanks in advance!


Social Media Michigan Meeting: Discover The Power Of Blogging

Discover How To Use The Power of Blogs to Significantly Increase Your Online Presence & Get You More Qualified Leads

You’ve heard the social networking buzz, you’re familiar with Web 2.0, and you’re thinking “Maybe we should blog?” Yes, you should blog! Mark Your Calendars to join Social Media Michigan on Thursday, September 17th, 2009.

Every business is built by getting, keeping and growing customers. And that requires sustainable relationships with those customers, to get them buying from you and then coming back. Blogging helps you connect with those customers at a personal level. But blogging can also help you win the SEO battle so prospects first find you online, and then convert to customers when they like what they find.

Blogging = SEO opportunities = Customers

What You Will Learn at Thursday’s Meeting:
* What are Blogs & How to use them in your marketing
* How to get started using Blogs & leverage Blogs to generate more leads
* Tips for making your Blogs go viral and SEO friendly
* Keys to Success with Blogs

6:00—Networking and Light Dinner
7:00—Marketing Minutes & Hot Seat
7:45—Power of Blogs

Thursday, September 17th, 2009
6:00 pm to 9:00 pm
University of Phoenix Building
18100 N. Laurel Park Dr
Suite 150W
Livonia, Michigan 48152

First Time Attendees & Members Are Free

Non-Members $20
Seating is limited so don’t delay and reserve your seat TODAY!!!

Social Media Michigan – Subsidiary of – A full service Online Marketing company – is the host of this event.

Social Media Michigan is an organization for entrepreneurs to discover and implement social media marketing strategies to enhance their bottom line. Social Media Michigan Meets on the 3rd Thursdays of each month. Social Media Michigan is committed to help Michigan based Business Owners to “Remove Boundaries” in their business and grow faster globally.

For more information on Social Media Michigan, please visit

7 Steps To Survive And Thrive In Recession

Bill Glazer will be in town on Wednesday, September 16, to give a timely presentation, How To Make The Recession Irrelevant, and to sign copies of his new book.

During his presentation, Bill will reveal and walk us through what he calls his “7 Steps” To Survive & Thrive In The Recession…and Beyond, giving us real-world examples that we can apply to our own business right away, as follows:

1. Sell To SOMEONE Different
3. Sell Something Different
4. Create MORE Value
5. Strategic STATUS
7. Direct Response Marketing SYSTEMS (with a bunch of OUTRAGEOUSLY Successful Examples)

Frankly, I believe it’s impossible for any of us to not to take away ACTION IDEAS to implement right away.


The event is on September 16, 2009, from 5:00–8:00 PM at the Laurel Manor, 39000 Schoolcraft Road, Livonia, MI 48150.

Networking and vendor tables from 4:00-5:00 PM. A bountiful spread of delicious appetizers, hot hors d’oeuvres, desserts and soft drinks will be provided prior to the presentation.

Doors open at 4:00 PM for meet & greet premier vendor booths, and socializing prior to the presentation.

The retail price of these tickets is $50.00. However as a Reader of my Blog, you can attend for FREE. That’s right! No cost to you…all you have to do is pre-register for the event!!!

Registering and confirming your seat is as easy as going to the special web confirmation page at:


Also, if you don’t want to wait until September 16th to start your own OUTRAGEOUS marketing, check
out Bill’s video and site where you can download examples and there first three chapters of the book.


Looking forward to seeing you on the 16th!


P.S. During the break, door prizes will be awarded, and Mr. Glazer will have a limited supply of collector’s editions of his book, Outrageous Advertising That’s OUTRAGEOUSLY Successful, published by Morgan James, available for $19.95 (all book sale profits go to Junior Achievement)