Twitter Marketing for Business

TwitterThere are several benefits to get into business marketing on the social networking giant Twitter.  The main cause that most companies should pay attention to is the fact that their competitors are doing the exact same thing if they are not already doing so.  Twitter can be an effective marketing tool which can provide insight into the decisions which should be made for the company.

When a company is engaged in online with Twitter, they can provide information which their consumers and fans want to know right away.  Twitter users get instantaneous notifications about updates made by businesses they are following.  Engaging the CEO and higher officials in social media options such as Twitter helps them to see what their decisions are doing to the company.  They can have a more personal relationship with their customers.

The ability to maintain a connection and keeping in touch with the media is simpler through Twitter.  Announcements can be made at any time without the need to rent to prepare a public hearing for announcements right away.  Bloggers and other influential internet publishers can get the word out about the company to their readers quickly and efficiently as well.

Twitter allows companies to monitor the brand as well.  This means that they will have access to a wealth of knowledge about their products, services and any concerns from the public.  Companies can also monitor anything that mentions their brand when Twitter users tag the company or a product with the hash symbol “#” and the username of the account.  Public relations is simple to perform through Twitter as well since the company can reply directly to the consumers using the reply function by using the at symbol “@” and the username of the customer.

Lastly, providing promotions through Twitter is quick and easy and can really get the public worked up about a sale.  Businesses can give information about how to receive free products, enjoy trials or getting a discount.  This can really spread the word amongst followers as well which will tend to distribute the information with their followers and throughout other social networks as well.

The use of Twitter for business marketing is very useful and simple to do.  Any business can create a Twitter account and can easily build up a list of followers.  The more that the company does with Twitter will certainly mean an increase in business if they work their marketing strategy well.

Image Credit: Win Web

Social Media Marketing: Six Steps to Getting Started with Twitter

Social media marketing using Twitter doesn’t have to be difficult. Follow the six steps below to create, post and manage your twitter account and it will be easy. From deciding what profile name to choose, to sending out your very first tweet, you won’t believe how easy it is to get started with Twitter.

1. Get your free account- Go to twitter.com and click on the join button
2. Choose an appropriate username or brandable slogan
3. Complete and Update your Twitter profile.
4. Follow people of interest to you.
5. Connect with others – Send out your first tweet
6. Participate in the conversation

Some suggestions to make the most of your social media marketing on Twitter:

Choosing a unique username

The purpose of using twitter for social media marketing is to get your name out there, build your brand and to connect with others that have similar interests. So when choosing a username, try to use your own name or brandable slogan so that you can build an identity that others will see as an expert in your niche.

Personalize your profile

Personalize your Twitter profile by adding your name and a current photo; be sure to include your website/blog address (so others can learn more about you or your product or company). Include a brief bio about yourself that uses keywords that will associate you with. To personalize your profile even further you can change your background. TwitBacks.com is a great site that offers a ton of different templates to enhance your twitter profile page and make it more personalized.

Connect with others in your industry or niche

Don’t be shy, get it out there. Others will interact with you when you tweet about something that they have an interest in too. Find out who’s who in your industry or niche and follow them. An awesome site I like to use to find industry leaders is http://www.twellow.com.  You can search the twellow website using keywords that relate to your niche and find out what is being said about your industry and who is saying it. You can also find people on twitter that have interests that are similar, or follow users that are suggested from Twitter by clicking on the find people tab at the top of your twitter home page.

Participate

Be relevant, share, contribute and respond to the tweets of others. Ask questions and evoke responses. Not only tweet about your own contributions, retweet (RT) other tweets that are valuable to you and your niche. Promoting or attributing others when appropriate can help you to build a following faster as you will be considered trustworthy, knowledgeable about your subject and are portraying someone who is not just out to get you to buy something.


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Social Media For Business: Importance of Adding Yourself to Twitter Directories

You may be wondering how a business owner can possibly reach a target audience on Twitter. Twitter directories to the rescue. When thinking about social media and how you can use it to build your business and brand, Twitter directories play an important role to finding like-minded Twitter users. Adding yourself to Twitter directories will help you to find those you want to follow and they in turn will most likely follow you.

How do Twitter directories work?

Twitter directories work by allowing a person to search for people based on certain criteria. The criteria may be their geographical location or their interests that they have associated themselves with by using tags when they listed themselves.

What Twitter directories should I use?

Twitter directories are plentiful and they can differentiate from all inclusive to specialized practices such as Legalbirds.com, a directory devoted to lawyers, academics, and or legal professionals on Twitter. You can check them all out, but here are the three top directories that I would recommend: Twellow.com, Wefollow.com and Geofollow.com.

Twitter directories are very much like an updated version of the yellow pages. Twellow.com describes itself as the “Twitter Yellow Pages” and does resemble the yellow pages somewhat with the color theme they use. Twellow.com also allows you to sort your search criteria to really pinpoint who you are looking to connect with. Sort by username, registered users, or followers count.

Another Twitter directory that is useful in helping you to build your following is Wefollow.com. Wefollow.com is very easy to use. Listing yourself can literally take seconds. Wefollow.com also makes it easy to find others in your niche that you may want to follow. To find a person that loves bikes and biking, all you have to do is enter the tag word bikes. The auto fill will help you to find the right tag word and will also show you how many tweeters are listed under that tag. Search results are listed in the order beginning with the highest number of Twitter followers.

Geofollow.com is a location based Twitter directory where you list Twitter username by your location. You can search the directory by city, state, country, tag, name, twitter username, or keyword. This type of directory is especially helpful in locating local followers and or prospects to connect with.

Never before have we been able to connect so easily with others who have similar interests, to both promote our communities as well as our businesses. Twitter directories are far from the old fashioned yellow pages that the consumer searched through page by page looking for a business to serve their needs. And best of all their free. What are you waiting for? Get yourself listed and take advantage of the opportunity of connecting with others through Twitter directories, it just may improve your business.

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Twitter in Plain English

Here is great video from Common Craft on Twitter.

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How To Use Twitter For Business (Part 4 of 4)

Tip #4: Re-purpose existing content

With taking care of customers, blogging, keeping up profiles on numerous social media sites, all while running a business, maintaining your online presence can quickly become overwhelming. Use tools like Twitterfeed to automatically Tweet content from an RSS feeds of your other blogs or sites, and Alterthingy, another tool that helps you aggregate and repost your content across the multiple sites, and profiles you need to maintain.

In addition, several blogs (WordPress for example) are building Twitter widgets to be able to display your tweets (and others) on your blog, thus keeping the blog actively changing and a target for better search engine ranking and more active visits.

There are any number of other ways you can use Twitter for Business and this note really only scratches the surface of what is possible. As the popularity of Twitter grows so will the unique and inventive ways of using this innovative tool.

I hope you enjoyed this 4 part post on “How to Use Twitter for Business”

Happy Tweeting…

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