How To Use Twitter For Your Business (Part 2 of 4)

Tip #2: Participate (be Relevant, contribute, share, respond)

For a business or business person to be relevant in the Twitter conversation going on, they need to participate. Ask questions and elicit responses; respond to other user’s questions. Tweet not only your own relevant contributions but retweet (RT) other Tweets that you find valuable. Promote and/or attribute others where there’s a reason to do so. You can build a following faster if you appear trust worthy (easiest way to do that is by actually being trustworthy), know your subject matter and don’t look like you are just out the get them to buy something.

The graders and ranking sites look at both your following as well as your activity. There’s a number of search tools that will help you here to see who is talking about what and who is specifically responding to you (for example with @replies). These tools can help you determine where you might want to jump into a conversation and build that relevance. This is important in being noticed by searches from other users. You build following with contribution, relevance, and responsiveness.

The number of keywords in your tweet cloud is also important. Are you an active Tweeter? If so, what are you tweeting about? Are you relatively consistent in what you discuss? There’s a big difference between using Twitter like text messaging and blogging each trip to the grocery store and using Twitter for business with a targeted, specific approach to your online identity and the topics you take on. Again, the grading web sites will pick up on this targeted approach and quickly move you to “elite” status in your chosen keywords if you Tweet with some forethought.

Part 3 and 4 to be released later this week :)

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