New Changes to Facebook’s Cover Images

Facebook Cover Image Changes

Earlier this month, Facebook changed the rules regarding cover photos.  For anyone trying to build their brand, this is good news.

The limitations on the information that could be included in your cover photo have been reduced.  Since March 6th, 2013, you can now include contact information including phone number, email address or website right on your cover photo.  You can include discount offers or pricing information.  You can also include calls to action asking people to “like” your page with arrows, etc.  The only rule…no more than 20% of your photo can include text.

Cover photos are now the most valuable real estate on your Facebook page.  Why, you ask?  Well, all cover photos are now public.  This means that anyone who visits your page can see your cover photo.  So, the ability to include text on your cover photo is now an invaluable asset to anyone using Facebook to market their own brand.

The Facebook guideline concerning cover photos now reads

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”

It’s vital to your business that you pay close attention to the cover page rule if you add text.  Failure to comply with the 20% rule could result in Facebook deactivating your page.

Anyone who was feeling the constraints of the old Facebook guidelines will welcome the cover photo changes.  The changes now tie into the new Facebook redesign that places cover photos on the news feed.

Other Changes to look out for…

Facebook is also preparing to roll out a new newsfeed.  One of the features of the newsfeed will soon show your cover photo on the feed of anyone that likes your page.  So, not only will your page be seen by the person who likes your page, but also by everyone who sees their activities.  This is definitely something to keep in mind when you design your cover photos.

Not sure if you are in compliance with the 20% rule? Check out this free tool http://coverphoto.paavo.ch

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Comments

  1. laura says:

    Love that free tool ~ how cool is that?! I bet the 80/20 rule could be applied to many timelines….20% follow the guidelines and 80 % don’t ;-)

  2. Urvi Mehta says:

    Laura, you are right on the money with that one :) Thanks!

  3. Janet says:

    Hi Urvi! What a super-helpful article. Thank you so much for sharing this awesome news! Janet

  4. Kelly says:

    Thanks for the great reminder! Looks like I need my very detailed testimonial from my banner. :(

  5. Nicole says:

    Urvi, excellent info! You always make everything pr and social media so easy to understand, thank you!

  6. Urvi Mehta says:

    Kelly, I would work with the font size as well as maybe take a few highlights from it.

  7. Urvi Mehta says:

    Thanks Nicole! :)

  8. Urvi Mehta says:

    Your Welcome Janet!

  9. Thanks for sharing the tool, Urvi! I think I may be in trouble though!

  10. Urvi Mehta says:

    Janine, no problem. Trust me, you were not the only one in trouble with the new change! Use the tool to help gauge the 20% requirement.

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