Facebook has received a large amount of feedback about their pages and how accessible and full of features they are. Facebook’s response was simple enough giving an upgrade to the pages and providing some newer features which are beneficial to users of pages.
One of the major changes is the ability for page administrators to take control of their Facebook pages and log into them. This allows the administrators to respond as if they were the page instead of having to control it with their personal account. They can also engage in a variety of different activities within Facebook while using the pages as well.
The changes to the Facebook pages will allow users to separate their personal Profiles from their professional ones through the use of a page. Users who wanted to have separate profiles for their professional and personal lives had to resort to creating two accounts which is actually against the terms of service for the site.
Facebook pages also allow the use of the same picture bar that has been implemented in late 2010 for Facebook Profiles. The picture bar shows the 5 most recent photos that have been added by users to the page wall. Administrators have the ability to post images to the photo bar – however users do not, directly anyways. If an administrator tags a photo for the Facebook Page, it will show up in the bar, however if not the photo will just show up in the feed.
Page administrators will also be able to like other pages as well and create a custom news feed which can be shown on the page to all of the administrators. The ability to promote the “staff” of the page is also implemented allowing for staffers to be associated with the page if they want to. All administrators also have the ability to subscribe to email notifications from the page as well as having an increased ability to track user engagement with notifications.
Fans of the pages will be able to increase their exposure as well. This is possible through the default page wall to show everyone’s posts. Alongside this development, other pages that are liked by the main page will also be promoted for greater exposure under a “likes” category listing with cycling pages (if the page has several liked pages). All users benefit from the changes made to the pages in the upgrade.
Also, you can join my page on Facebook to keep up to date on changes happening at http://facebook.com/socialmediagal