Social Media Profile: The Beginning of Your Social Media Marketing

It is important to have a polished social media profile when beginning your social media marketing. Your profile is the branding of you and your business. You may think that social networking is just a way to connect with old classmates and relatives. On the contrary, social networking is building relationships with like minded people who may want to do business with you based on your common interests, their needs and wants or your needs and wants.

In order for your social media profile to work properly, you must have a fully completed social media profile including a complete Bio. You must include your username, some personal information to share, your company name and information. Make sure to fill in all the blanks, omitting information makes it difficult for others to relate to you.

Including keywords in your Bio helps others to find you when they are searching for something that you have in common. Choosing a keyword for your social media profile can be as easy as asking yourself, “if someone was looking for me or my product” what would they type in when doing a search? For Instance if your business specializes in property management, include the keyword property management in your bio to help drive new connections to you.

Adding your picture is one of the most important things you can do to complete your social media profile. Without your picture, you leave it up to the viewers imagination. You are like the person behind the curtain. People will find it hard to relate to you when you do not show yourself. Be sure that the picture is current. It should reflect what you look like now, not what you looked like back then. The photo does not have to be professional either. It is easy to upload a photo from your computer to crop and post to your social media profile. A great site I recommend is http://www.shrinkpictures.com. When converting your photo I recommend to covert it 100 pixels, this is a good size for all social media sites and remember to keep it simple, using no special image effects.

Using testimonials in your social media profile is a way to let people know that you’ve got credibility. When using your social media profile for LinkedIn, testimonials are viewed as recommendations, while Facebook has testimonial apps to use.

After completing the set up for your social media profile, you want to connect with liked minded people. Don’t be shy, engage with others. If it is someone’s birthday, say, “Happy Birthday!”. Be sure to keep your social media profile up-to-date. If something has changed at work or in relation to your business, update that information on your social media profile. Share helpful information by posting links to articles or blogs.

Your social media profile should be duplicate-able, for re-use on each social media networking site. Keeping a clear consistent message on every social networking site your a part of, gets you greater exposure and credibility. And finally, set up a time each week for your “Social Networking” time. This way, you can effectively manage your social media profile and the time you spend on it.

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Comments

  1. jessica freeman says:

    Hi

    Thanks for the great blog. I really enjoyed reading it. In fact if I were you I would go to http://www.autosurfmonster.com/ and submit this blog so thousands of others can see it for free. I am not trying to advertise for anyone, I just feel like more people should have the opportunity to see this blog and I also got a lot of free hits from them for my own blogs.. Well, I look forward to all the updates.

    Jessica

  2. admin says:

    Thanks Jessica! I will check out the link.

  3. DreamHomeSg says:

    I’ve been reading your blog as much as you’ve written but I’ve never gotten a chance to say. You’re an inspiration :)

  4. Ned says:

    Me and a work friend were talking about this yesterday. Thanks for the proof that I was right and after this I can rub his nose in it!

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