[HOW TO]: 9 Keys to Supercharge your LinkedIn Profile

LinkedIn Profile Tips

 

LinkedIn is the Social Network for Professionals, Entrepreneurs, and Managers.  Because of the user network, you want your profile to stand out to make it effective.  Here are some key ways to supercharge your LinkedIn profile:

 

  1. Optimize your profile– add keywords that characterize your specialization or brand.  Some areas to add keywords as you build your profile include:
    • Headline – this is the space that visitors see first, after your name of course.  The headline should feature keywords that describe what you offer.
    • Work Experience – your most current information is important and how you describe it is even more important.  Use descriptive words when adding keywords in this area (i.e., “social media marketing” consultant instead of  ”marketing” consultant)
    • Summary – use this area to provide details on your specific brand.  This is where you list the types of services you provide and what you are offering potential clients.

    2.       Personalized URL – Create a personalized URL for your LinkedIn Profile.  Use keywords or the same name you use on other profiles that identify your brand.

    3.       Skills and Expertise – As you add your professional experience, don’t forget to add something more personal like human skills, abilities and characteristics.

    4.       Don’t forget your blog – Providing a link to your blog makes your profile more attractive to anyone viewing your profile. Remember when adding a link to your blog not to use LinkedIn’s default of “My Blog” but use the “Other” option so you can use keywords that relate to what your blog is about. The same is true for any of the three websites you highlight on your profile.

    5.       Ask for Recommendations –You know your strengths but asking others that you have worked with in the past to write a quick recommendation for you will only add value to your profile.  If someone writes a recommendation for you, don’t forget to return the favor. Just think of how much easier it is when you give the recommendations first… :-)

    6.       Groups – Joining groups is important.  But adding to the discussions in groups is even better.  Contribute…Join…draw people’s attention to your own brand.

    7.       Utilize other accounts – Use your Twitter account and blog to add to your own LinkedIn profile.  You can share your relevant Tweets by adding #LI in front of your post on Twitter.  Also adding select tags on blog posts makes them apparent on your LinkedIn profile.

    8.       Add connections – The more connections, the more opportunities you have to market your brand.

    9.       Videos and Slideshare – Add videos of events or information you want to promote.  You can also add slides of a presentation you recently gave using Slideshare.  These items will markets you as an authority in your field. 

Use your LinkedIn profile to market your brand by making your profile stand out.  Using these tips can supercharge your profile and provide a positive experience as you market your brand.

Did you find these tips useful? What is the one take away that you are going to implement into your LinkedIn profile as a result of the tips shared here? Please leave it in the comments below…

Let’s connect on LinkedIn! Please reach out at http://linkedin.com/in/urvimehta

Do you know someone that can benefit from these tips? Please share this post with them to help them supercharge their LinkedIn Marketing. Thank you :)

Using Social Media To Promote Live, Physical Events

Hosting a LIVE, Physical event in this day can be difficult to fill if you are not using all resources possible to promote. Even event promoters with large lists are finding it difficult to fill their events because there is so much information available online at people’s fingertips. I have put together 3 simple tips to help you fill your events.

Facebook Bootcamp

Be Creative

When crafting your event title, you want to be fun, creative and have something that is eye-catching to your prospect. You want to make sure that you have given a good description of what the event is going to be about and what they can expect to get out of the event. Also use images to help describe the event.

Be Everywhere

When promoting the event, you want to make sure you have it up everywhere! Leverage the online sites as much as possible and you want to make sure you have shared the information through your social media channels. I find it is best to create a page about the event on your website/blog and share it from there.

Some online websites you want to consider to market your website:

  • Eventbrite.com (paid if ticket sales)
  • Upcoming.org
  • Meetup.com (paid)
  • Eventful.com
  • Yelp.com

You also want to share the event information on the following social media sites:

  • Facebook (Events and through Engaging Posts)
  • LinkedIn (Post updates and Posting in Groups)
  • Twitter (send multiple tweets regarding event and use #hashtags)
  • Google+ (Post updates and share with your circles)
  • Pinterest (Pin your images on your event page)
  • YouTube (Create video teasers about the event or share clips from past events)

Be Simple

When you make the registration process simple, it helps to get people to register as well J I would recommend only collecting information really necessary to get them to attend. For example, we run local monthly social media training meetings here in Metro Detroit and we collect Name, Email, Phone and Mailing address. We don’t ask them about their social media presence or what their occupation is because when you ask for too much information it can deter people. Now the caveat here would be, if you only want a specific type of individual to attend, then it make sense to do this.

Bonus Tip: First Impressions

At your registration table when people first come in, make sure and have someone who is friendly, smiles and can build instant rapport with people. This is will help in creating that first, great impression.

Hope you found these tips to be helpful. Please post any questions or comments below. Do you have a friend or colleague that hosts live events? Would you mind sharing this post with them? Thanks in advance!

 

Things You Need To Know Before Starting A Blog

 It may seem a waste of time for you to consider setting up a blog and then pontificating day after day.

Perhaps it even sounds rather presumptuous, the belief that there might be people out there who are ready to read your thoughts every day, especially if you’re not really much of an expert on anything. But you’d be surprised what might happen once you set build your first your blog.

If you tailor-make it to your own interests, you might be astounded, first, to discover how much you actually do know about your subjects.But even more than that, you possibly could be very surprised indeed to see how much you can ascertain. All of this comes from the reality that blogs are remarkable community builders. Lets use this as a scenario, you like cats so we will be writing about cats on your blog.

As a cat lover, you will make interesting contributions, perhaps spice them with your own cats’ photos, or to locate other sites that provide notable facts to share. If you want other people’s cat blogs to visit you then you simply need to comment there and they should visit, hopefully they will look at you and comment back. Now you are going to see where this can get very fascinating. You will find ideas that is posted on other people’s blogs that they post about their experiences with their pets.

You may learn things like what a cat’s body language relates to with your cat, or find out about the easiest ways of clipping their claws or giving them a pill. You can talk to the vet when you visit and get some useful ideas, you then merely have to post this to your blog so you can also show your readers something new You might find that you have vistors to your blog that don/t know how to handle certain issues with their cat, making your article invaluable to them, as you just had that exact same circumstances a month earlier. The process works the same no matter what your topic is. If you do some reading on other sites, reply to those who comment on your blog, and comment on their blogs as well, you’ll find that you’re getting to know each other.

You probably want become dear friends, even though that has happened before, but what you will discover is that you start to get followers who will start to read you on a regular basis. What is more, as your friends post day after day on their topic, you’ll learn who really has a handle on the facts and can be relied on if you need to ask questions. The people you share with might also send you to other sites that they acknowledge will interest you or supply answers to questions. You’ll discover things you likely never would have found by yourself. By interacting on other peoples blogs, you have not only built new relationships, you have also increased your own knowledge and expertise in your niche.

It truly does not make a difference what you are going to blog about, there are many like-minded individuals online that are waiting to meet you. If you think about it, blogging is a perfect manner to meet people, after all how many times in a day do you meet people with the exact same interests as you. So is blogging a time-waster and just an exercise in blabbing your head off with nobody paying attention?

It genuinely is not that way at all. Blogging can be a way of becoming part of a genuine community.

Social Media Michigan Meeting: Discover The Power Of Blogging

Discover How To Use The Power of Blogs to Significantly Increase Your Online Presence & Get You More Qualified Leads

You’ve heard the social networking buzz, you’re familiar with Web 2.0, and you’re thinking “Maybe we should blog?” Yes, you should blog! Mark Your Calendars to join Social Media Michigan on Thursday, September 17th, 2009.

Every business is built by getting, keeping and growing customers. And that requires sustainable relationships with those customers, to get them buying from you and then coming back. Blogging helps you connect with those customers at a personal level. But blogging can also help you win the SEO battle so prospects first find you online, and then convert to customers when they like what they find.

Blogging = SEO opportunities = Customers

What You Will Learn at Thursday’s Meeting:
* What are Blogs & How to use them in your marketing
* How to get started using Blogs & leverage Blogs to generate more leads
* Tips for making your Blogs go viral and SEO friendly
* Keys to Success with Blogs

Agenda:
6:00—Networking and Light Dinner
7:00—Marketing Minutes & Hot Seat
7:45—Power of Blogs

Thursday, September 17th, 2009
6:00 pm to 9:00 pm
University of Phoenix Building
18100 N. Laurel Park Dr
Suite 150W
Livonia, Michigan 48152

First Time Attendees & Members Are Free

Non-Members $20
Seating is limited so don’t delay and reserve your seat TODAY!!!

Social Media Michigan – Subsidiary of PReasy.com – A full service Online Marketing company – is the host of this event.

Social Media Michigan is an organization for entrepreneurs to discover and implement social media marketing strategies to enhance their bottom line. Social Media Michigan Meets on the 3rd Thursdays of each month. Social Media Michigan is committed to help Michigan based Business Owners to “Remove Boundaries” in their business and grow faster globally.

For more information on Social Media Michigan, please visit http://www.SocialMediaMi.com

How To Use Twitter For Business (Part 4 of 4)

Tip #4: Re-purpose existing content

With taking care of customers, blogging, keeping up profiles on numerous social media sites, all while running a business, maintaining your online presence can quickly become overwhelming. Use tools like Twitterfeed to automatically Tweet content from an RSS feeds of your other blogs or sites, and Alterthingy, another tool that helps you aggregate and repost your content across the multiple sites, and profiles you need to maintain.

In addition, several blogs (WordPress for example) are building Twitter widgets to be able to display your tweets (and others) on your blog, thus keeping the blog actively changing and a target for better search engine ranking and more active visits.

There are any number of other ways you can use Twitter for Business and this note really only scratches the surface of what is possible. As the popularity of Twitter grows so will the unique and inventive ways of using this innovative tool.

I hope you enjoyed this 4 part post on “How to Use Twitter for Business”

Happy Tweeting…

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