Using Social Media To Promote Live, Physical Events

Hosting a LIVE, Physical event in this day can be difficult to fill if you are not using all resources possible to promote. Even event promoters with large lists are finding it difficult to fill their events because there is so much information available online at people’s fingertips. I have put together 3 simple tips to help you fill your events.

Facebook Bootcamp

Be Creative

When crafting your event title, you want to be fun, creative and have something that is eye-catching to your prospect. You want to make sure that you have given a good description of what the event is going to be about and what they can expect to get out of the event. Also use images to help describe the event.

Be Everywhere

When promoting the event, you want to make sure you have it up everywhere! Leverage the online sites as much as possible and you want to make sure you have shared the information through your social media channels. I find it is best to create a page about the event on your website/blog and share it from there.

Some online websites you want to consider to market your website:

  • Eventbrite.com (paid if ticket sales)
  • Upcoming.org
  • Meetup.com (paid)
  • Eventful.com
  • Yelp.com

You also want to share the event information on the following social media sites:

  • Facebook (Events and through Engaging Posts)
  • LinkedIn (Post updates and Posting in Groups)
  • Twitter (send multiple tweets regarding event and use #hashtags)
  • Google+ (Post updates and share with your circles)
  • Pinterest (Pin your images on your event page)
  • YouTube (Create video teasers about the event or share clips from past events)

Be Simple

When you make the registration process simple, it helps to get people to register as well J I would recommend only collecting information really necessary to get them to attend. For example, we run local monthly social media training meetings here in Metro Detroit and we collect Name, Email, Phone and Mailing address. We don’t ask them about their social media presence or what their occupation is because when you ask for too much information it can deter people. Now the caveat here would be, if you only want a specific type of individual to attend, then it make sense to do this.

Bonus Tip: First Impressions

At your registration table when people first come in, make sure and have someone who is friendly, smiles and can build instant rapport with people. This is will help in creating that first, great impression.

Hope you found these tips to be helpful. Please post any questions or comments below. Do you have a friend or colleague that hosts live events? Would you mind sharing this post with them? Thanks in advance!

 

[HOW TO] Get Started With Pinterest

Pinterest is the hottest social network out there right now! It allows a user to create virtual pin boards  for organizing their interests, and capturing inspiration and innovative images they find on the web. The saying “A Picture equals a Thousand words”, is the best way to describe why Pinterest has become so popular.

If you have not created an account on Pinterest yet, you are really missing out on a HUGE opportunity to drive targeted traffic back to you. Pinterest actually brings more referral traffic than LinkedIn, Google+ and YouTube combined? Sounds crazy but this little network has been able to do this in less than 2 years.  According to Shareholic, it is on the verge of driving more  referral traffic than Twitter as well.

When Pinterest first started they required an invitation in order to create an account, but that is not longer the case. You can simply go to Pinterest and create your account by connecting with your Facebook, Twitter or just with email. (If you are setting up your Pinterest account for your business, I highly recommend creating a Business Pinterest account.)

 

 

Setting up your profile on Pinterest is simple. You will setup your username (limited to 15 characters) and I recommend using your name for personal accounts and business name for business accounts. Now if you have a common name or someone has already captured what you would like as your username, think of some combination with keywords or something that describes you/your business. I do not recommend adding numbers at the end (unless it relates to your brand) as it looks like you were late to the party. :-)

Once you have set up your username and added a brief description (limited to 200 characters) and your profile photo (DO NOT forget to add this, after all this is a site all about photos!) then start creating your boards and start pinning away.

I can’t wait to see you on Pinterest. Please come and check out my profile and while you are there, check out some pins. You can find me at: http://pinterest.com/urvimehta

Did you find this post to be useful? Will you do me a favor and share this with 2 of your friends?

Thanks so much and stay tuned for more fun strategies on Pinterest! Happy Pinning!

7 Methods To Drive Laser Focused Visitors to Your Site

Whether you’re an affiliate marketer, sell your personal products and services, or MLM, there are certain web advertising techniques that you should utilize to get extra visitors to your site.

It’s not that internet advertising strategies that change from trade to business that make a distinction, however the way you apply them to advertising your business.

The most important factor of internet advertising is to go where your clients are. Simply as you wouldn’t promote gambling on a gardening web site, don’t promote services and products, your own or another person’s, or MLM the place it’s not welcome.

What I’m saying is, don’t simply throw your product up anywhere. That’s not targeted traffic. To get targeted site visitors, you must promote where others are searching for what you might be offering. Targeted traffic is the key to higher website conversion and extra sales.

Regardless of what you’re selling, these strategies will help you get more traffic to your website, and constructing site is essential to your success it doesn’t matter what business you’re in.
Listed here are seven strategies I use to get extra site visitors to my sites:

1. Search engines.
Engines like google are the best way I do know of to be found on-line as a result of nearly everyone makes use of the search engines. Though I don’t recommend that you rely solely on serps as a manner for potential customers to seek out you, you should at the very least get your website indexed. People can’t discover you should you aren’t there.

2. Hyperlink exchanges.
Though linking isn’t as useful as it once was, it’s still an efficient method to promote your site. By contacting website owners who’ve websites that complement your own, and then exchanging hyperlinks with them, you’ll construct referral traffic as a result of linking remains to be thought of to be an endorsement of your site.

3. Affiliate programs.
An affiliate program is the place you permit others to advertise your website for a proportion of the profits of each sale. Though there are other ways to pay associates like per lead, pay per sale is the most common.

With an affiliate program, you give others an incentive for promoting your website, and this could also make it simpler to get hyperlinks again to your site.

4. Writing articles.
Of all the internet marketing methods I’ve tried, I’ve found this one to be the most effective. I’m sure it has something to with the truth that I like to jot down, and maybe it’s easier for me.

What articles will do for you is assist you build backlinks to your site, establish you as an skilled, and offer extra value to your business. You might be offering your potential clients something up front.
If the considered writing articles makes you cringe, attempt writing tip sheets, lists, or a how to. People love these kind of articles as a result of they’re really easy to read.

5. Joint ventures.
Finished accurately, a joint venture could be your ticket to quick cash in your business. By seeking out others who have complementary websites, and providing them incentives to sell your merchandise, you’ll be able to shortly increase your bottom line.

6. Record building.
Although checklist building isn’t an web advertising method per se, it is a vital a part of constructing your business. Record constructing means that you can recycle your visitors, build relationships, and enhance your conversion to make extra sales.

7. Know your market.
By realizing your market, you’ll know what sort of products and services potential clients are trying for. Though it received’t assist you to raise visibility in your web site, it’s going to allow you to increase your conversions, and you may extra simply get to know your market by visiting forums in your matter, posting polls in your website, and finding out other websites on your topic.
A very powerful factor to recollect is to indicate your potential clients respect. Don’t spam them with offers. Build a relationship, and also you’ll construct traffic and make more sales.

Using Local SEO for Targeted Traffic

Believe it or not, local search engine optimization has been around for a long time. Below are some tips to help you get more out of your local searches. Surely we all want to know the right way to go about making our living online. Anik Singal can answer that puzzling question once and for all at this Empire Formula web page.

Because you are a local SEO marketer you need to learn how to control the internet’s targeted information. This forms as a big part of local SEO because when you obtain information for other websites, it gives you the edge. There are aggregation services targeted towards local listings that go through the whole of the Internet to discover reviews, pictures and any little information that they can list about your company. You can submit your info to aggregation services such as infoUSA and Localeze. You will, of course, have to be cautious about a few things when you do this. If you find something that is wrong about your business you risk having that information published in your local listing. When this happens to you, you will need to take steps to have the original source correct the bad info. Because it can take time to make this happen you need to be prepared to wait for the fixes to be aggregated to the local sites.

The major search engines run local listing services like Google Places, Yahoo! Local and Bing Local, and claiming your profile is the first thing to do when visiting these sites. When you get into these sites, you’ll notice that there is an option to claim your profile by going through a few verification steps that includes a simple phone call to know if your address is yours and verify it. This is a relatively fast and easy process that gives you an advantage over the many other businesses who neglected to do it. You should also post pictures to local site listings, as this gives you more credibility when people find your listing. It really helps if you post a few good pictures from your site so your prospects get a look at your business. While these don’t have to be professional quality photographs, you do want them to reflect well on your business, so they should be fairly good. Do you last but not least choose to be rid of your day job? Anik Singal’s goal would be to free one thousand persons of this burden so be positive to see his newest offering at this Empire Formula web page.

If you can get significant local websites to link to your site, this will help you rank well in your area with the search engines. The most beneficial sites to get links from are those that are popular and well respected, such as the local BBB (Better Business Bureau) or Chamber of Commerce in your area. Try several searches using the name of your city and/or county/region in addition to “business directory” or a similar keyword, and you’ll get a list of such organizations. This process will supply you with a number of websites that it would be very useful to get a listing from. Finding these sites will only take you a few minutes, so it’s well worth the effort.

These are a few effective SEO practices that can help you rank well in the local search engine listings for more traffic and business.

Additional Resources:
Affiliate Programs

How To Use Twitter For Your Business (Part 3 of 4)

Tip #3: Automation (wherever it is appropriate)

Reduce the time it takes you to research what is happening in the Twitterdom, speed up your own Tweeting, get yourself followed automatically, and build ranking faster and easier.   There are several automation type tools available to help build your Twitter for business presence without having to hire a back room full of people:

  • TweetBeep –Set up alerts for various keywords, people, different attitudes, and links.
  • Search.Twitter.com (used to be called Summize) – Search for your keywords, click a button and you have  a custom RSS feed that you can read via your favorite feed reader, or put on your Google or Yahoo home page. A synopsis available on what’s happening.
  • Tweetlater – one of the more versatile tools related to Twitter. A quick list of services include; emailing a digest of Tweets (like TweetBeep), Pre-scheduling tweets to keep your tweet stream flowing, pre-saving Tweets or common snippets of tweets for faster Tweeting, Automating direct messages to people that follow you, setting up an auto-follow and  managing multiple Twitter Ids at the same time.
  • Twitscoop – extends what search.twitter.com can do with both real-time searches of specific keywords as well as what the overall Twitterdom is talking about using (the Tweet Cloud). It also shows you the hot trends in the cloud.
  • Twellow -  This is another research tool that extends Twitter for business use, Twellow searches people’s profiles or what they are Tweeting about under specific, predefined categories, or a general search.  Twellow will also show you geographically where people are Tweeting from in the US and Canada.
  • Remember the Milk (RTM) – A real unique and cutting edge use of Twitter. RTM is a Task management service (set up reminders, tasks, things to do, etc.) for an individual or a small team or business. You can interact with Remember the Milk through Twitter. You simply follow the Twitter ID @rtm and then send it commands like retrieving your current tasks, adding new tasks, setting up automated reminders, even sending tasks to other Twitter users. This is a great adaptation of Twitter for business use.

Stay Tuned for the Last Part…

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