New Changes to Facebook’s Cover Images

Facebook Cover Image Changes

Earlier this month, Facebook changed the rules regarding cover photos.  For anyone trying to build their brand, this is good news.

The limitations on the information that could be included in your cover photo have been reduced.  Since March 6th, 2013, you can now include contact information including phone number, email address or website right on your cover photo.  You can include discount offers or pricing information.  You can also include calls to action asking people to “like” your page with arrows, etc.  The only rule…no more than 20% of your photo can include text.

Cover photos are now the most valuable real estate on your Facebook page.  Why, you ask?  Well, all cover photos are now public.  This means that anyone who visits your page can see your cover photo.  So, the ability to include text on your cover photo is now an invaluable asset to anyone using Facebook to market their own brand.

The Facebook guideline concerning cover photos now reads

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”

It’s vital to your business that you pay close attention to the cover page rule if you add text.  Failure to comply with the 20% rule could result in Facebook deactivating your page.

Anyone who was feeling the constraints of the old Facebook guidelines will welcome the cover photo changes.  The changes now tie into the new Facebook redesign that places cover photos on the news feed.

Other Changes to look out for…

Facebook is also preparing to roll out a new newsfeed.  One of the features of the newsfeed will soon show your cover photo on the feed of anyone that likes your page.  So, not only will your page be seen by the person who likes your page, but also by everyone who sees their activities.  This is definitely something to keep in mind when you design your cover photos.

Not sure if you are in compliance with the 20% rule? Check out this free tool http://coverphoto.paavo.ch

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Using Social Media To Promote Live, Physical Events

Hosting a LIVE, Physical event in this day can be difficult to fill if you are not using all resources possible to promote. Even event promoters with large lists are finding it difficult to fill their events because there is so much information available online at people’s fingertips. I have put together 3 simple tips to help you fill your events.

Facebook Bootcamp

Be Creative

When crafting your event title, you want to be fun, creative and have something that is eye-catching to your prospect. You want to make sure that you have given a good description of what the event is going to be about and what they can expect to get out of the event. Also use images to help describe the event.

Be Everywhere

When promoting the event, you want to make sure you have it up everywhere! Leverage the online sites as much as possible and you want to make sure you have shared the information through your social media channels. I find it is best to create a page about the event on your website/blog and share it from there.

Some online websites you want to consider to market your website:

  • Eventbrite.com (paid if ticket sales)
  • Upcoming.org
  • Meetup.com (paid)
  • Eventful.com
  • Yelp.com

You also want to share the event information on the following social media sites:

  • Facebook (Events and through Engaging Posts)
  • LinkedIn (Post updates and Posting in Groups)
  • Twitter (send multiple tweets regarding event and use #hashtags)
  • Google+ (Post updates and share with your circles)
  • Pinterest (Pin your images on your event page)
  • YouTube (Create video teasers about the event or share clips from past events)

Be Simple

When you make the registration process simple, it helps to get people to register as well J I would recommend only collecting information really necessary to get them to attend. For example, we run local monthly social media training meetings here in Metro Detroit and we collect Name, Email, Phone and Mailing address. We don’t ask them about their social media presence or what their occupation is because when you ask for too much information it can deter people. Now the caveat here would be, if you only want a specific type of individual to attend, then it make sense to do this.

Bonus Tip: First Impressions

At your registration table when people first come in, make sure and have someone who is friendly, smiles and can build instant rapport with people. This is will help in creating that first, great impression.

Hope you found these tips to be helpful. Please post any questions or comments below. Do you have a friend or colleague that hosts live events? Would you mind sharing this post with them? Thanks in advance!

 

[HOW TO] Get Started With Pinterest

Pinterest is the hottest social network out there right now! It allows a user to create virtual pin boards  for organizing their interests, and capturing inspiration and innovative images they find on the web. The saying “A Picture equals a Thousand words”, is the best way to describe why Pinterest has become so popular.

If you have not created an account on Pinterest yet, you are really missing out on a HUGE opportunity to drive targeted traffic back to you. Pinterest actually brings more referral traffic than LinkedIn, Google+ and YouTube combined? Sounds crazy but this little network has been able to do this in less than 2 years.  According to Shareholic, it is on the verge of driving more  referral traffic than Twitter as well.

When Pinterest first started they required an invitation in order to create an account, but that is not longer the case. You can simply go to Pinterest and create your account by connecting with your Facebook, Twitter or just with email. (If you are setting up your Pinterest account for your business, I highly recommend creating a Business Pinterest account.)

 

 

Setting up your profile on Pinterest is simple. You will setup your username (limited to 15 characters) and I recommend using your name for personal accounts and business name for business accounts. Now if you have a common name or someone has already captured what you would like as your username, think of some combination with keywords or something that describes you/your business. I do not recommend adding numbers at the end (unless it relates to your brand) as it looks like you were late to the party. :-)

Once you have set up your username and added a brief description (limited to 200 characters) and your profile photo (DO NOT forget to add this, after all this is a site all about photos!) then start creating your boards and start pinning away.

I can’t wait to see you on Pinterest. Please come and check out my profile and while you are there, check out some pins. You can find me at: http://pinterest.com/urvimehta

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Thanks so much and stay tuned for more fun strategies on Pinterest! Happy Pinning!