Social Media Profile: The Beginning of Your Social Media Marketing

It is important to have a polished social media profile when beginning your social media marketing. Your profile is the branding of you and your business. You may think that social networking is just a way to connect with old classmates and relatives. On the contrary, social networking is building relationships with like minded people who may want to do business with you based on your common interests, their needs and wants or your needs and wants.

In order for your social media profile to work properly, you must have a fully completed social media profile including a complete Bio. You must include your username, some personal information to share, your company name and information. Make sure to fill in all the blanks, omitting information makes it difficult for others to relate to you.

Including keywords in your Bio helps others to find you when they are searching for something that you have in common. Choosing a keyword for your social media profile can be as easy as asking yourself, “if someone was looking for me or my product” what would they type in when doing a search? For Instance if your business specializes in property management, include the keyword property management in your bio to help drive new connections to you.

Adding your picture is one of the most important things you can do to complete your social media profile. Without your picture, you leave it up to the viewers imagination. You are like the person behind the curtain. People will find it hard to relate to you when you do not show yourself. Be sure that the picture is current. It should reflect what you look like now, not what you looked like back then. The photo does not have to be professional either. It is easy to upload a photo from your computer to crop and post to your social media profile. A great site I recommend is http://www.shrinkpictures.com. When converting your photo I recommend to covert it 100 pixels, this is a good size for all social media sites and remember to keep it simple, using no special image effects.

Using testimonials in your social media profile is a way to let people know that you’ve got credibility. When using your social media profile for LinkedIn, testimonials are viewed as recommendations, while Facebook has testimonial apps to use.

After completing the set up for your social media profile, you want to connect with liked minded people. Don’t be shy, engage with others. If it is someone’s birthday, say, “Happy Birthday!”. Be sure to keep your social media profile up-to-date. If something has changed at work or in relation to your business, update that information on your social media profile. Share helpful information by posting links to articles or blogs.

Your social media profile should be duplicate-able, for re-use on each social media networking site. Keeping a clear consistent message on every social networking site your a part of, gets you greater exposure and credibility. And finally, set up a time each week for your “Social Networking” time. This way, you can effectively manage your social media profile and the time you spend on it.

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Are You LinkedIn?

Social Media Michigan February Meeting

Join Social Media Michigan for their monthly meeting this Thursday, February 19th at the Troy Community Center in Troy, Michigan. Meeting will be from 6:00 pm to 9:00 pm. The February meeting will cover the topic: Are You LinkedIn?

LinkedIn is a Business oriented social networking site founded in Dec 2002 and launched in May 2003 mainly used for professional networking. As of Feb 2009, it has more than 35 millions registered users, spanning over 170 industries.

LinkedIn allows you to connect with and discover connections. It is primarily a business to business network where the average income of its user is $130K. These connections are Serious about Business.

In Thursday’s meeting at Social Media Michigan, Come and learn how to use LinkedIn allows it users to do the following:
• Build a professional network
• Stay in touch with connections
• Find job opportunities
• Grow relationships
• Improve business insights
• Build authority
• Detect leads and opportunities

Also, learn the importance of using LinkedIn Recommendations, Groups and Answers

So don’t miss this Thursday’s Meeting for Social Media Michigan.

First meeting is free so come and check us out.

Social Media Michigan is an organization for entrepreneurs to discover and implement social media marketing strategies to enhance their bottom line.

Social Media Michigan Meets on the 3rd Thursdays of each month at the Troy Community Center.

For more information on Social Media Michigan, please visit
http://www.SocialMediaMi.com