[HOW TO]: 9 Keys to Supercharge your LinkedIn Profile

LinkedIn Profile Tips

 

LinkedIn is the Social Network for Professionals, Entrepreneurs, and Managers.  Because of the user network, you want your profile to stand out to make it effective.  Here are some key ways to supercharge your LinkedIn profile:

 

  1. Optimize your profile– add keywords that characterize your specialization or brand.  Some areas to add keywords as you build your profile include:
    • Headline – this is the space that visitors see first, after your name of course.  The headline should feature keywords that describe what you offer.
    • Work Experience – your most current information is important and how you describe it is even more important.  Use descriptive words when adding keywords in this area (i.e., “social media marketing” consultant instead of  ”marketing” consultant)
    • Summary – use this area to provide details on your specific brand.  This is where you list the types of services you provide and what you are offering potential clients.

    2.       Personalized URL – Create a personalized URL for your LinkedIn Profile.  Use keywords or the same name you use on other profiles that identify your brand.

    3.       Skills and Expertise – As you add your professional experience, don’t forget to add something more personal like human skills, abilities and characteristics.

    4.       Don’t forget your blog – Providing a link to your blog makes your profile more attractive to anyone viewing your profile. Remember when adding a link to your blog not to use LinkedIn’s default of “My Blog” but use the “Other” option so you can use keywords that relate to what your blog is about. The same is true for any of the three websites you highlight on your profile.

    5.       Ask for Recommendations –You know your strengths but asking others that you have worked with in the past to write a quick recommendation for you will only add value to your profile.  If someone writes a recommendation for you, don’t forget to return the favor. Just think of how much easier it is when you give the recommendations first… :-)

    6.       Groups – Joining groups is important.  But adding to the discussions in groups is even better.  Contribute…Join…draw people’s attention to your own brand.

    7.       Utilize other accounts – Use your Twitter account and blog to add to your own LinkedIn profile.  You can share your relevant Tweets by adding #LI in front of your post on Twitter.  Also adding select tags on blog posts makes them apparent on your LinkedIn profile.

    8.       Add connections – The more connections, the more opportunities you have to market your brand.

    9.       Videos and Slideshare – Add videos of events or information you want to promote.  You can also add slides of a presentation you recently gave using Slideshare.  These items will markets you as an authority in your field. 

Use your LinkedIn profile to market your brand by making your profile stand out.  Using these tips can supercharge your profile and provide a positive experience as you market your brand.

Did you find these tips useful? What is the one take away that you are going to implement into your LinkedIn profile as a result of the tips shared here? Please leave it in the comments below…

Let’s connect on LinkedIn! Please reach out at http://linkedin.com/in/urvimehta

Do you know someone that can benefit from these tips? Please share this post with them to help them supercharge their LinkedIn Marketing. Thank you :)

FaceBook Friend Lists And Why You Need To Use Them

lists

Like practically everybody nowadays, you probably already have a FaceBook account. And if you have some type of online business, you may have already given thought to using FaceBook to help drum up some business and connect with peers and potential customers. But one thing you may not have considered is setting up friend lists.

Friend lists are one of the most helpful FaceBook features, and they allow you to categorize your friends for easy organization and to make managing access easier. A common usage is for grouping your contacts into different categories, so you can limit certain people’s access to specific sections of your FaceBook pages. And this is one particular feature that can be of tremendous value with regard to your social media marketing efforts.

Now you may be thinking that you can achieve pretty much the same goals simply by creating different FaceBook profiles. It sounds good in theory, but this solution actually has a number of significant drawbacks. For one thing, FaceBook explicitly states that setting up multiple profiles is not allowed, and doing so may result in your FaceBook account being disabled.

Even if FaceBook did allow you to set up different profiles, you would still have to deal with the difficulty of managing all those different accounts and organizing your contacts in each one. A far better solution would then be to stick to a single account and set up your friend list for better organization and efficiency. This presents a number of benefits in terms of social media marketing, among them allowing only certain people to your news feed and status updates, and to limit the people who see you in the FaceBook chat.

Here’s how to set up lists:
1. Click on the “Account” item on the top right of the main FaceBook page.
2. Click on the “Edit Friends” option.
3. Select the “Create A List” option.
4. Assign a name to your list. (No one other than you will see the name of this list)
5. Add friends to the list.

Now you can set up as many lists as you like. You can set up a list according to location for example, or you can set up a list for regular customers, suppliers, and so on. Now here is where it gets interesting. From your FaceBook Home page, you can filter out news feeds from all people in certain lists. By clicking on the arrow next to the “Most Recent” tab, you can specify which feeds from which lists appear on your wall. Conversely, you can also specify which list gets to see your status updates. Click on the blue arrow beside the “Share” button and click the “customize” option, and you will be able to block certain lists from seeing your updates. Finally, you will also be able to perform the same filtering functions in FaceBook chat.

As you can imagine, this feature can have numerous benefits for helping you manage your contacts more effectively. If you are interested in utilizing FaceBook as a social media marketing tool, making use of the Friend list feature is absolutely essential.

Social Media Marketing: Six Steps to Getting Started with Twitter

Social media marketing using Twitter doesn’t have to be difficult. Follow the six steps below to create, post and manage your twitter account and it will be easy. From deciding what profile name to choose, to sending out your very first tweet, you won’t believe how easy it is to get started with Twitter.

1. Get your free account- Go to twitter.com and click on the join button
2. Choose an appropriate username or brandable slogan
3. Complete and Update your Twitter profile.
4. Follow people of interest to you.
5. Connect with others – Send out your first tweet
6. Participate in the conversation

Some suggestions to make the most of your social media marketing on Twitter:

Choosing a unique username

The purpose of using twitter for social media marketing is to get your name out there, build your brand and to connect with others that have similar interests. So when choosing a username, try to use your own name or brandable slogan so that you can build an identity that others will see as an expert in your niche.

Personalize your profile

Personalize your Twitter profile by adding your name and a current photo; be sure to include your website/blog address (so others can learn more about you or your product or company). Include a brief bio about yourself that uses keywords that will associate you with. To personalize your profile even further you can change your background. TwitBacks.com is a great site that offers a ton of different templates to enhance your twitter profile page and make it more personalized.

Connect with others in your industry or niche

Don’t be shy, get it out there. Others will interact with you when you tweet about something that they have an interest in too. Find out who’s who in your industry or niche and follow them. An awesome site I like to use to find industry leaders is http://www.twellow.com.  You can search the twellow website using keywords that relate to your niche and find out what is being said about your industry and who is saying it. You can also find people on twitter that have interests that are similar, or follow users that are suggested from Twitter by clicking on the find people tab at the top of your twitter home page.

Participate

Be relevant, share, contribute and respond to the tweets of others. Ask questions and evoke responses. Not only tweet about your own contributions, retweet (RT) other tweets that are valuable to you and your niche. Promoting or attributing others when appropriate can help you to build a following faster as you will be considered trustworthy, knowledgeable about your subject and are portraying someone who is not just out to get you to buy something.


To Connect with Urvi:

Facebook: http://facebook.com/urvimehta
Twitter: http://twitter.com/urvimehta
LinkedIn: http://www.linkedin.com/in/urvimehta

Social Media Marketing: Five Steps to Getting Started with LinkedIn

Social Media Marketing using LinkedIn is made easy by following five simple steps. LinkedIn is the perfect site to build your professional networks, keep in touch with connections, discover opportunities, develop relationships, build authority in your industry and also find leads and opportunities for you and your business. Keep it simple and check out these easy methods to getting started with LinkedIn.

  1. Create your account
  2. Complete and update your profile
  3. Create a summary
  4. Get connected
  5. Engage with Others

Creating an account

Go to http://www.linkedin.com and fill in your name, email and create a password and click the green join now button.

Complete your profile

Your LinkedIn profile is an important part of your social media marketing strategy. Upload a current, professional looking photo of yourself. You’ll want to complete your entire profile, and include previous work experience that you’ve had. Remember your profile is a representation of you. The little details are important to your profile; it should have substance, be grammatically correct and have no spelling errors. Include your chosen keywords liberally throughout your profile whenever you can so that others searching for those keywords can find you. Don’t forget your email addresses, new and old, to increase the opportunity for connections.

Summary tips

A summary should give a good snap shot of who you are and what you do. Use two to four sentences in your summary that incorporate your specialties or expertise. These sentences should include your keywords and add what you enjoy doing to help others to connect and get to know you.

Connecting on LinkedIn

Connecting with others on LinkedIn is controlled. In order to connect with someone on LinkedIn, you must show how you know them. Getting recommended by LinkedIn members who know you and what you are all about is a wonderful way to connect to with others.

Engage with others

Joining LinkedIn groups gives you the opportunity to maximize your networking and social media marketing efforts while connecting you with great people with similar interests. Start by joining employer alumni groups, were you will have connections with people you have something in common with. And finally, enhance your LinkedIn social media marketing experience by participating and interacting with others through posting, responding to posts and networking with other group members.

For more information about LinkedIn or to connect with Urvi Mehta:

Facebook: http://www.facebook.com/urvimehta

Twitter: http://twitter.com/urvimehta

LinkedIn: http://www.linkedin.com/in/urvimehta

Facebook vs. Myspace: Which do you use for Social Media Marketing?

I get asked all the time, do I prefer Facebook or MySpace for social media marketing?
The most popular answer you might give depends on who you are and what you are looking for.

Originally created in 2004 for Harvard Law students, and giving MySpace a one year start, Facebook has grown to more than 175 million active social media marketing users, with their fastest growth occurring within the last twelve months. Facebook has emerged to make the race to be number one a real competition.

MySpace has been described as a site directed toward younger users and accepted by people in the music, arts and entertainment industries for their social media marketing, including celebrities like Kim Kardashian who according to ibtimes.com prefers MySpace over Facebook.

MySpace artists benefit from the exposure and promotion while creating a connection to fans using this type of social media marketing. Users can discover new music and become friends with artists they like to stay up to date on and keep up with information on those bands. The artists have found this version of social media marketing an inexpensive way to build a following often long before they even have a recording contract.

Fans of MySpace love the ability to fancy up their home page with flash, slide shows, pictures and sound. Many former users have said this feature was unappealing or confusing and complained of too much advertising and the flashy customization gets in the way of the intent of social media marketing for most non-entertainment oriented businesses.

In contrast, Facebook does not currently offer any homepage customization. The advertising is limited and the approach might be considered to be more developer or business oriented. For example, Facebook allows users to create their own applications and possibly center all of their other social media marketing around their Facebook page (ie. Twitter, Digg).

Regardless of the audience, both sites are growing very rapidly and the question remains which one is going to stay? Both sites have their raving fans and their detractors. Will their specific differences and user preferences sustain each social networking site or will one grow faster to become the biggest internet tribe as described by Seth Godin? Only time will tell if Facebook can become one big tribe (entire internet population) or will user’s specific preferences continue to drive both sites?

I believe the right question to ask is not which one will survive, but rather based on my social media marketing targets, which site should I be on? What are your thoughts?

Connect with me on Facebook: http://profile.to/urvimehta