New Changes to Facebook’s Cover Images

Facebook Cover Image Changes

Earlier this month, Facebook changed the rules regarding cover photos.  For anyone trying to build their brand, this is good news.

The limitations on the information that could be included in your cover photo have been reduced.  Since March 6th, 2013, you can now include contact information including phone number, email address or website right on your cover photo.  You can include discount offers or pricing information.  You can also include calls to action asking people to “like” your page with arrows, etc.  The only rule…no more than 20% of your photo can include text.

Cover photos are now the most valuable real estate on your Facebook page.  Why, you ask?  Well, all cover photos are now public.  This means that anyone who visits your page can see your cover photo.  So, the ability to include text on your cover photo is now an invaluable asset to anyone using Facebook to market their own brand.

The Facebook guideline concerning cover photos now reads

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”

It’s vital to your business that you pay close attention to the cover page rule if you add text.  Failure to comply with the 20% rule could result in Facebook deactivating your page.

Anyone who was feeling the constraints of the old Facebook guidelines will welcome the cover photo changes.  The changes now tie into the new Facebook redesign that places cover photos on the news feed.

Other Changes to look out for…

Facebook is also preparing to roll out a new newsfeed.  One of the features of the newsfeed will soon show your cover photo on the feed of anyone that likes your page.  So, not only will your page be seen by the person who likes your page, but also by everyone who sees their activities.  This is definitely something to keep in mind when you design your cover photos.

Not sure if you are in compliance with the 20% rule? Check out this free tool http://coverphoto.paavo.ch

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FaceBook Friend Lists And Why You Need To Use Them

lists

Like practically everybody nowadays, you probably already have a FaceBook account. And if you have some type of online business, you may have already given thought to using FaceBook to help drum up some business and connect with peers and potential customers. But one thing you may not have considered is setting up friend lists.

Friend lists are one of the most helpful FaceBook features, and they allow you to categorize your friends for easy organization and to make managing access easier. A common usage is for grouping your contacts into different categories, so you can limit certain people’s access to specific sections of your FaceBook pages. And this is one particular feature that can be of tremendous value with regard to your social media marketing efforts.

Now you may be thinking that you can achieve pretty much the same goals simply by creating different FaceBook profiles. It sounds good in theory, but this solution actually has a number of significant drawbacks. For one thing, FaceBook explicitly states that setting up multiple profiles is not allowed, and doing so may result in your FaceBook account being disabled.

Even if FaceBook did allow you to set up different profiles, you would still have to deal with the difficulty of managing all those different accounts and organizing your contacts in each one. A far better solution would then be to stick to a single account and set up your friend list for better organization and efficiency. This presents a number of benefits in terms of social media marketing, among them allowing only certain people to your news feed and status updates, and to limit the people who see you in the FaceBook chat.

Here’s how to set up lists:
1. Click on the “Account” item on the top right of the main FaceBook page.
2. Click on the “Edit Friends” option.
3. Select the “Create A List” option.
4. Assign a name to your list. (No one other than you will see the name of this list)
5. Add friends to the list.

Now you can set up as many lists as you like. You can set up a list according to location for example, or you can set up a list for regular customers, suppliers, and so on. Now here is where it gets interesting. From your FaceBook Home page, you can filter out news feeds from all people in certain lists. By clicking on the arrow next to the “Most Recent” tab, you can specify which feeds from which lists appear on your wall. Conversely, you can also specify which list gets to see your status updates. Click on the blue arrow beside the “Share” button and click the “customize” option, and you will be able to block certain lists from seeing your updates. Finally, you will also be able to perform the same filtering functions in FaceBook chat.

As you can imagine, this feature can have numerous benefits for helping you manage your contacts more effectively. If you are interested in utilizing FaceBook as a social media marketing tool, making use of the Friend list feature is absolutely essential.