[HOW TO]: 9 Keys to Supercharge your LinkedIn Profile

LinkedIn Profile Tips

 

LinkedIn is the Social Network for Professionals, Entrepreneurs, and Managers.  Because of the user network, you want your profile to stand out to make it effective.  Here are some key ways to supercharge your LinkedIn profile:

 

  1. Optimize your profile– add keywords that characterize your specialization or brand.  Some areas to add keywords as you build your profile include:
    • Headline – this is the space that visitors see first, after your name of course.  The headline should feature keywords that describe what you offer.
    • Work Experience – your most current information is important and how you describe it is even more important.  Use descriptive words when adding keywords in this area (i.e., “social media marketing” consultant instead of  ”marketing” consultant)
    • Summary – use this area to provide details on your specific brand.  This is where you list the types of services you provide and what you are offering potential clients.

    2.       Personalized URL – Create a personalized URL for your LinkedIn Profile.  Use keywords or the same name you use on other profiles that identify your brand.

    3.       Skills and Expertise – As you add your professional experience, don’t forget to add something more personal like human skills, abilities and characteristics.

    4.       Don’t forget your blog – Providing a link to your blog makes your profile more attractive to anyone viewing your profile. Remember when adding a link to your blog not to use LinkedIn’s default of “My Blog” but use the “Other” option so you can use keywords that relate to what your blog is about. The same is true for any of the three websites you highlight on your profile.

    5.       Ask for Recommendations –You know your strengths but asking others that you have worked with in the past to write a quick recommendation for you will only add value to your profile.  If someone writes a recommendation for you, don’t forget to return the favor. Just think of how much easier it is when you give the recommendations first… :-)

    6.       Groups – Joining groups is important.  But adding to the discussions in groups is even better.  Contribute…Join…draw people’s attention to your own brand.

    7.       Utilize other accounts – Use your Twitter account and blog to add to your own LinkedIn profile.  You can share your relevant Tweets by adding #LI in front of your post on Twitter.  Also adding select tags on blog posts makes them apparent on your LinkedIn profile.

    8.       Add connections – The more connections, the more opportunities you have to market your brand.

    9.       Videos and Slideshare – Add videos of events or information you want to promote.  You can also add slides of a presentation you recently gave using Slideshare.  These items will markets you as an authority in your field. 

Use your LinkedIn profile to market your brand by making your profile stand out.  Using these tips can supercharge your profile and provide a positive experience as you market your brand.

Did you find these tips useful? What is the one take away that you are going to implement into your LinkedIn profile as a result of the tips shared here? Please leave it in the comments below…

Let’s connect on LinkedIn! Please reach out at http://linkedin.com/in/urvimehta

Do you know someone that can benefit from these tips? Please share this post with them to help them supercharge their LinkedIn Marketing. Thank you :)

Social Media Marketing: Five Steps to Getting Started with LinkedIn

Social Media Marketing using LinkedIn is made easy by following five simple steps. LinkedIn is the perfect site to build your professional networks, keep in touch with connections, discover opportunities, develop relationships, build authority in your industry and also find leads and opportunities for you and your business. Keep it simple and check out these easy methods to getting started with LinkedIn.

  1. Create your account
  2. Complete and update your profile
  3. Create a summary
  4. Get connected
  5. Engage with Others

Creating an account

Go to http://www.linkedin.com and fill in your name, email and create a password and click the green join now button.

Complete your profile

Your LinkedIn profile is an important part of your social media marketing strategy. Upload a current, professional looking photo of yourself. You’ll want to complete your entire profile, and include previous work experience that you’ve had. Remember your profile is a representation of you. The little details are important to your profile; it should have substance, be grammatically correct and have no spelling errors. Include your chosen keywords liberally throughout your profile whenever you can so that others searching for those keywords can find you. Don’t forget your email addresses, new and old, to increase the opportunity for connections.

Summary tips

A summary should give a good snap shot of who you are and what you do. Use two to four sentences in your summary that incorporate your specialties or expertise. These sentences should include your keywords and add what you enjoy doing to help others to connect and get to know you.

Connecting on LinkedIn

Connecting with others on LinkedIn is controlled. In order to connect with someone on LinkedIn, you must show how you know them. Getting recommended by LinkedIn members who know you and what you are all about is a wonderful way to connect to with others.

Engage with others

Joining LinkedIn groups gives you the opportunity to maximize your networking and social media marketing efforts while connecting you with great people with similar interests. Start by joining employer alumni groups, were you will have connections with people you have something in common with. And finally, enhance your LinkedIn social media marketing experience by participating and interacting with others through posting, responding to posts and networking with other group members.

For more information about LinkedIn or to connect with Urvi Mehta:

Facebook: http://www.facebook.com/urvimehta

Twitter: http://twitter.com/urvimehta

LinkedIn: http://www.linkedin.com/in/urvimehta

Social Media Marketing: Five Simple Steps to Getting Started on Facebook

Social Media Marketing for business using Facebook can build relationships and provide value to those within your Facebook network. Facebook allows you to be real, get to know other people with similar interests while building credibility and trust. In this article, we’ll discuss five simple steps to getting started on Facebook.

1. Create a profile in your real name

2. Connect with others

3. Communicate to others by wall posts

4. Update your status

5. Join and participate in FB groups

Create A Profile

When creating the perfect Facebook profile for social media marketing there are several things to keep in mind; like posting a great recent picture of you with a smile. People want to put a face with a name and posting a picture that does not include the whole current you doesn’t build credibility. Choose a tagline that grabs the readers’ attention while it explains who you are and what you do. Complete your profile by filing in personal information such as hobbies, favorite music, and maybe your goals and aspirations. Including personal information helps others want to get to know you better because you may have similar personal or business interests. Remember to be real, when you are fake, people can see right through you.

Connect With Others

Connecting with others is the reason Facebook was created in the first place. To get started, import your address book or search Facebook for people you may know or have done business with. You can also connect with new friends by viewing the friend list of your connections, you may find others that you would like to get to know better. Unlike Twitter were you can follow anyone, Facebook requires a friend to accept your friend request. When sending a friend request, send a personalized message with your request. There’s nothing like someone you do not know requesting to be your friend and not even introducing themselves. Include who you are and why you want to get to know the person, your chances of getting accepted will be much higher. Once accepted, you can view your new friends profile and they can view yours.

Communicate To Friends By A Wall Post

Start communicating with your friends by posting an interesting quote, asking a simple question or providing valuable information about your interests. You can post on a friends wall to say hello, give good wishes, or help friends find solutions to their business problems.

Update Your Status

Updating your status is similar to a wall post except it is where you post what you are up to, how your day is going and to encourage interaction between friends. This is how you develop and grow your credibility and contribute to your social media marketing. Friends will get to know and trust you. By contributing to the conversation and posting valuable information relevant to your niche or industry you will raise your trustworthiness and become a know expert.

Join And Participate In Facebook Groups

Joining and participating in Facebook Groups is a great way to expand your social media marketing and get in touch with others with similar interests. Simply type groups in the Facebook search and you will see a list that includes the groups that your friends belong to. You can also browse groups and sort them according to your interests. There are many groups to choose from and you can even start your own. Once you have joined a group, participate by adding to the conversation; this is the way you will make additional contacts. Don’t be shy, contribute to the conversation and introduce yourself.

Looking forward to connecting with you on Facebook!

To Connect with Urvi:

Facebook: http://facebook.com/urvimehta

Twitter: http://twitter.com/urvimehta

LinkedIn: http://www.linkedin.com/in/urvimehta

Twitter Grader: How Accurate is it???

For those of you who are on Twitter right now you may have heard about the recent stir with @mattbacak and about his press release talking about his recent accomplishments on Twitter.   With all the hoopla about Twitter Grader and how Matt Bacak was listed as a Twitter Elite, I decided to do some of my own testing to see just how accurate Twitter Grader can be.

On my Twitter profile @UrviMehta when my location was listed at Detroit, MI and I graded my profile I was part of the Twitter Elite with a rank of 6 in Detroit, MI.  However, when I changed my location to Detroit, Michigan (spelling our the entire state name) I am ranked #2 in Twitter Elite for Detroit, Michigan.

Essentially Twitter Grader is more of a “fun” tool in its current ranking measure.  Perhaps Twitter Grader should consider state abbreviations and full spellings of the state names as the same location.  My point is that Detroit, MI and Detroit, Michigan is one in the same and should be one list instead of two separate lists depending on how you spell out your location.