3 Tips For Marketing On LinkedIn

LinkedIn is one of the fastest growing social media networks on the web today.  At last count it had 175 million members. LinkedIn members make on average $107K/year.  We all know the increasing role social networks play in sales life cycles for successful businesses.  LinkedIn is rising to become one of the most powerful networking and promotion tools available to any businesses on the Internet today.  Here are 3 tips you can employ today to start benefiting from LinkedIn Marketing:

 

Tip 1:  Get Recommendation From Your Happy Clients

Word of mouth is one of the most powerful ways to get new business. Happy customers you have provided a service for are a powerful source for new clients. You will get more customers through word of mouth by asking your satisfied clients to write you a recommendation.  This recommendation will be published on your profile and will be displayed to their entire LinkedIn network.

Tip 2:  Show Them You Are The Expert

By answering questions in your industry/domain on LinkedIn; you can demonstrate that you are expert and you know what you are talking about and potentially win new business.   When you go to LinkedIn Answers; it recommends categories of questions other LinkedIn members have asked. You can answer questions which best describes your talent/expertise and also you help others genuinely.  This is a great way to share your knowledge.  And a way to win new clients and find prospects to offer your services to. Prospects will read your answers using LinkedIn’s advanced Answers search.

Tip 3:  Network With Industry Peers

Networking with industry peers leads to repeat business referrals. You can find targeted groups to join by search LinkedIn Groups and join groups where you can find your prospects. Example; if you are financial planner you can find a group of accountants and start contributing your expertise to that group and connecting with accounts and enter into Joint Venture relationships that’s mutually beneficial.   The fastest and easiest way to grow your business is to JV with someone who already has markets to your ideal target prospects.

If you are not already on LinkedIn than read this blog post to get started with LinkedIn.  If you are already on LinkedIn start implementing these tips today to benefit your business.

Do you have a friend who will benefit from these strategies? Send them link to this blog post.

Using Local SEO for Targeted Traffic

Believe it or not, local search engine optimization has been around for a long time. Below are some tips to help you get more out of your local searches. Surely we all want to know the right way to go about making our living online. Anik Singal can answer that puzzling question once and for all at this Empire Formula web page.

Because you are a local SEO marketer you need to learn how to control the internet’s targeted information. This forms as a big part of local SEO because when you obtain information for other websites, it gives you the edge. There are aggregation services targeted towards local listings that go through the whole of the Internet to discover reviews, pictures and any little information that they can list about your company. You can submit your info to aggregation services such as infoUSA and Localeze. You will, of course, have to be cautious about a few things when you do this. If you find something that is wrong about your business you risk having that information published in your local listing. When this happens to you, you will need to take steps to have the original source correct the bad info. Because it can take time to make this happen you need to be prepared to wait for the fixes to be aggregated to the local sites.

The major search engines run local listing services like Google Places, Yahoo! Local and Bing Local, and claiming your profile is the first thing to do when visiting these sites. When you get into these sites, you’ll notice that there is an option to claim your profile by going through a few verification steps that includes a simple phone call to know if your address is yours and verify it. This is a relatively fast and easy process that gives you an advantage over the many other businesses who neglected to do it. You should also post pictures to local site listings, as this gives you more credibility when people find your listing. It really helps if you post a few good pictures from your site so your prospects get a look at your business. While these don’t have to be professional quality photographs, you do want them to reflect well on your business, so they should be fairly good. Do you last but not least choose to be rid of your day job? Anik Singal’s goal would be to free one thousand persons of this burden so be positive to see his newest offering at this Empire Formula web page.

If you can get significant local websites to link to your site, this will help you rank well in your area with the search engines. The most beneficial sites to get links from are those that are popular and well respected, such as the local BBB (Better Business Bureau) or Chamber of Commerce in your area. Try several searches using the name of your city and/or county/region in addition to “business directory” or a similar keyword, and you’ll get a list of such organizations. This process will supply you with a number of websites that it would be very useful to get a listing from. Finding these sites will only take you a few minutes, so it’s well worth the effort.

These are a few effective SEO practices that can help you rank well in the local search engine listings for more traffic and business.

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Twitter Marketing Methods that may Assist Your Company

Twitter, one of the newer social media platforms, is now recognized by marketers as 1 of the leaders in the field. A lot more folks are discovering its possible as a approach to market products and services on the internet. We will now discuss some useful techniques that will help you get probably the most out of your Twitter marketing efforts.

Should you have a objective, you should have some plan on how you can reach it. So instead of move ahead blindly, it’s greater to have a plan for your Twitter marketing. You’ve to be positive of what you would like to do with Twitter to enhance your business and take it forward. It may be utilized for several purposes, for instance promoting new products, finding targeted prospects and keeping in touch with your buyers. So it’s crucial to have a clear goal in your mind and be certain of your objective with Twitter. With out knowing specifically who your tweets are aimed at, you can’t produce targeted messages. Once you might have a particular objective, the approach to accomplish it will present itself more very easily. Of course, you also have the choice of having a number of different Twitter accounts so that you may use a lot more than one strategy at the exact same time. For instance, one account could handle your buyers and supply them customer service, whilst the other might be responsible for bringing in new leads. When you consider it, you’ll be able to come up with all kinds of ideas.

The major reason people today fail at marketing with Twitter is that their approach has no personal component. Twitter members want a particular quantity of personal contact. You must let go of any ideas that you’ll be able to blast out promotions to millions of users and sell your products that way. Twitter users are sociable and casual. They are interested in learning new issues, sharing interesting ideas and expanding their networks. It’s all about building relationships and connecting with people today. Once they get to know you, they’ll be extra open to considering your offers and products.

It’s necessary to develop personal connections as opposed to just send out promotions. There are numerous spammers who have made it challenging for real men and women to stand out but you are able to definitely attain your goal by giving personal attention to your followers. Start out by being friendly and helpful and you may gradually do a little promoting when people today know you greater. You might have to balance the promotion with spreading knowledge.

Your followers will appreciate it and respond to you much more in case you take the time to get to know them. Take a few minutes to view your followers profiles and then use the data you gather to tweak your approach. You may even uncover out what type of culture they are into, identify their demographic, and then tailor your messages to their lifestyles. I can guarantee that most Twitter marketers don’t take the time to get to know their audience to the point where they know what their favorite music and foods are. Goal accomplished, you might have now completed the hardest part of monetizing a list or a group of followers. Twitter ought to just be seen as a means to reach out to those people you’re attempting to target. Ultimately it’s your option how you make use of it.

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