Social Media Marketing: Six Steps to Getting Started with Twitter

Social media marketing using Twitter doesn’t have to be difficult. Follow the six steps below to create, post and manage your twitter account and it will be easy. From deciding what profile name to choose, to sending out your very first tweet, you won’t believe how easy it is to get started with Twitter.

1. Get your free account- Go to twitter.com and click on the join button
2. Choose an appropriate username or brandable slogan
3. Complete and Update your Twitter profile.
4. Follow people of interest to you.
5. Connect with others – Send out your first tweet
6. Participate in the conversation

Some suggestions to make the most of your social media marketing on Twitter:

Choosing a unique username

The purpose of using twitter for social media marketing is to get your name out there, build your brand and to connect with others that have similar interests. So when choosing a username, try to use your own name or brandable slogan so that you can build an identity that others will see as an expert in your niche.

Personalize your profile

Personalize your Twitter profile by adding your name and a current photo; be sure to include your website/blog address (so others can learn more about you or your product or company). Include a brief bio about yourself that uses keywords that will associate you with. To personalize your profile even further you can change your background. TwitBacks.com is a great site that offers a ton of different templates to enhance your twitter profile page and make it more personalized.

Connect with others in your industry or niche

Don’t be shy, get it out there. Others will interact with you when you tweet about something that they have an interest in too. Find out who’s who in your industry or niche and follow them. An awesome site I like to use to find industry leaders is http://www.twellow.com.  You can search the twellow website using keywords that relate to your niche and find out what is being said about your industry and who is saying it. You can also find people on twitter that have interests that are similar, or follow users that are suggested from Twitter by clicking on the find people tab at the top of your twitter home page.

Participate

Be relevant, share, contribute and respond to the tweets of others. Ask questions and evoke responses. Not only tweet about your own contributions, retweet (RT) other tweets that are valuable to you and your niche. Promoting or attributing others when appropriate can help you to build a following faster as you will be considered trustworthy, knowledgeable about your subject and are portraying someone who is not just out to get you to buy something.


To Connect with Urvi:

Facebook: http://facebook.com/urvimehta
Twitter: http://twitter.com/urvimehta
LinkedIn: http://www.linkedin.com/in/urvimehta

Social Media Marketing: Five Steps to Getting Started with LinkedIn

Social Media Marketing using LinkedIn is made easy by following five simple steps. LinkedIn is the perfect site to build your professional networks, keep in touch with connections, discover opportunities, develop relationships, build authority in your industry and also find leads and opportunities for you and your business. Keep it simple and check out these easy methods to getting started with LinkedIn.

  1. Create your account
  2. Complete and update your profile
  3. Create a summary
  4. Get connected
  5. Engage with Others

Creating an account

Go to http://www.linkedin.com and fill in your name, email and create a password and click the green join now button.

Complete your profile

Your LinkedIn profile is an important part of your social media marketing strategy. Upload a current, professional looking photo of yourself. You’ll want to complete your entire profile, and include previous work experience that you’ve had. Remember your profile is a representation of you. The little details are important to your profile; it should have substance, be grammatically correct and have no spelling errors. Include your chosen keywords liberally throughout your profile whenever you can so that others searching for those keywords can find you. Don’t forget your email addresses, new and old, to increase the opportunity for connections.

Summary tips

A summary should give a good snap shot of who you are and what you do. Use two to four sentences in your summary that incorporate your specialties or expertise. These sentences should include your keywords and add what you enjoy doing to help others to connect and get to know you.

Connecting on LinkedIn

Connecting with others on LinkedIn is controlled. In order to connect with someone on LinkedIn, you must show how you know them. Getting recommended by LinkedIn members who know you and what you are all about is a wonderful way to connect to with others.

Engage with others

Joining LinkedIn groups gives you the opportunity to maximize your networking and social media marketing efforts while connecting you with great people with similar interests. Start by joining employer alumni groups, were you will have connections with people you have something in common with. And finally, enhance your LinkedIn social media marketing experience by participating and interacting with others through posting, responding to posts and networking with other group members.

For more information about LinkedIn or to connect with Urvi Mehta:

Facebook: http://www.facebook.com/urvimehta

Twitter: http://twitter.com/urvimehta

LinkedIn: http://www.linkedin.com/in/urvimehta

Social Media Marketing: Five Simple Steps to Getting Started on Facebook

Social Media Marketing for business using Facebook can build relationships and provide value to those within your Facebook network. Facebook allows you to be real, get to know other people with similar interests while building credibility and trust. In this article, we’ll discuss five simple steps to getting started on Facebook.

1. Create a profile in your real name

2. Connect with others

3. Communicate to others by wall posts

4. Update your status

5. Join and participate in FB groups

Create A Profile

When creating the perfect Facebook profile for social media marketing there are several things to keep in mind; like posting a great recent picture of you with a smile. People want to put a face with a name and posting a picture that does not include the whole current you doesn’t build credibility. Choose a tagline that grabs the readers’ attention while it explains who you are and what you do. Complete your profile by filing in personal information such as hobbies, favorite music, and maybe your goals and aspirations. Including personal information helps others want to get to know you better because you may have similar personal or business interests. Remember to be real, when you are fake, people can see right through you.

Connect With Others

Connecting with others is the reason Facebook was created in the first place. To get started, import your address book or search Facebook for people you may know or have done business with. You can also connect with new friends by viewing the friend list of your connections, you may find others that you would like to get to know better. Unlike Twitter were you can follow anyone, Facebook requires a friend to accept your friend request. When sending a friend request, send a personalized message with your request. There’s nothing like someone you do not know requesting to be your friend and not even introducing themselves. Include who you are and why you want to get to know the person, your chances of getting accepted will be much higher. Once accepted, you can view your new friends profile and they can view yours.

Communicate To Friends By A Wall Post

Start communicating with your friends by posting an interesting quote, asking a simple question or providing valuable information about your interests. You can post on a friends wall to say hello, give good wishes, or help friends find solutions to their business problems.

Update Your Status

Updating your status is similar to a wall post except it is where you post what you are up to, how your day is going and to encourage interaction between friends. This is how you develop and grow your credibility and contribute to your social media marketing. Friends will get to know and trust you. By contributing to the conversation and posting valuable information relevant to your niche or industry you will raise your trustworthiness and become a know expert.

Join And Participate In Facebook Groups

Joining and participating in Facebook Groups is a great way to expand your social media marketing and get in touch with others with similar interests. Simply type groups in the Facebook search and you will see a list that includes the groups that your friends belong to. You can also browse groups and sort them according to your interests. There are many groups to choose from and you can even start your own. Once you have joined a group, participate by adding to the conversation; this is the way you will make additional contacts. Don’t be shy, contribute to the conversation and introduce yourself.

Looking forward to connecting with you on Facebook!

To Connect with Urvi:

Facebook: http://facebook.com/urvimehta

Twitter: http://twitter.com/urvimehta

LinkedIn: http://www.linkedin.com/in/urvimehta

Social Media Profile: The Beginning of Your Social Media Marketing

It is important to have a polished social media profile when beginning your social media marketing. Your profile is the branding of you and your business. You may think that social networking is just a way to connect with old classmates and relatives. On the contrary, social networking is building relationships with like minded people who may want to do business with you based on your common interests, their needs and wants or your needs and wants.

In order for your social media profile to work properly, you must have a fully completed social media profile including a complete Bio. You must include your username, some personal information to share, your company name and information. Make sure to fill in all the blanks, omitting information makes it difficult for others to relate to you.

Including keywords in your Bio helps others to find you when they are searching for something that you have in common. Choosing a keyword for your social media profile can be as easy as asking yourself, “if someone was looking for me or my product” what would they type in when doing a search? For Instance if your business specializes in property management, include the keyword property management in your bio to help drive new connections to you.

Adding your picture is one of the most important things you can do to complete your social media profile. Without your picture, you leave it up to the viewers imagination. You are like the person behind the curtain. People will find it hard to relate to you when you do not show yourself. Be sure that the picture is current. It should reflect what you look like now, not what you looked like back then. The photo does not have to be professional either. It is easy to upload a photo from your computer to crop and post to your social media profile. A great site I recommend is http://www.shrinkpictures.com. When converting your photo I recommend to covert it 100 pixels, this is a good size for all social media sites and remember to keep it simple, using no special image effects.

Using testimonials in your social media profile is a way to let people know that you’ve got credibility. When using your social media profile for LinkedIn, testimonials are viewed as recommendations, while Facebook has testimonial apps to use.

After completing the set up for your social media profile, you want to connect with liked minded people. Don’t be shy, engage with others. If it is someone’s birthday, say, “Happy Birthday!”. Be sure to keep your social media profile up-to-date. If something has changed at work or in relation to your business, update that information on your social media profile. Share helpful information by posting links to articles or blogs.

Your social media profile should be duplicate-able, for re-use on each social media networking site. Keeping a clear consistent message on every social networking site your a part of, gets you greater exposure and credibility. And finally, set up a time each week for your “Social Networking” time. This way, you can effectively manage your social media profile and the time you spend on it.

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Facebook vs. Myspace: Which do you use for Social Media Marketing?

I get asked all the time, do I prefer Facebook or MySpace for social media marketing?
The most popular answer you might give depends on who you are and what you are looking for.

Originally created in 2004 for Harvard Law students, and giving MySpace a one year start, Facebook has grown to more than 175 million active social media marketing users, with their fastest growth occurring within the last twelve months. Facebook has emerged to make the race to be number one a real competition.

MySpace has been described as a site directed toward younger users and accepted by people in the music, arts and entertainment industries for their social media marketing, including celebrities like Kim Kardashian who according to ibtimes.com prefers MySpace over Facebook.

MySpace artists benefit from the exposure and promotion while creating a connection to fans using this type of social media marketing. Users can discover new music and become friends with artists they like to stay up to date on and keep up with information on those bands. The artists have found this version of social media marketing an inexpensive way to build a following often long before they even have a recording contract.

Fans of MySpace love the ability to fancy up their home page with flash, slide shows, pictures and sound. Many former users have said this feature was unappealing or confusing and complained of too much advertising and the flashy customization gets in the way of the intent of social media marketing for most non-entertainment oriented businesses.

In contrast, Facebook does not currently offer any homepage customization. The advertising is limited and the approach might be considered to be more developer or business oriented. For example, Facebook allows users to create their own applications and possibly center all of their other social media marketing around their Facebook page (ie. Twitter, Digg).

Regardless of the audience, both sites are growing very rapidly and the question remains which one is going to stay? Both sites have their raving fans and their detractors. Will their specific differences and user preferences sustain each social networking site or will one grow faster to become the biggest internet tribe as described by Seth Godin? Only time will tell if Facebook can become one big tribe (entire internet population) or will user’s specific preferences continue to drive both sites?

I believe the right question to ask is not which one will survive, but rather based on my social media marketing targets, which site should I be on? What are your thoughts?

Connect with me on Facebook: http://profile.to/urvimehta