Twitter Marketing for Business

TwitterThere are several benefits to get into business marketing on the social networking giant Twitter.  The main cause that most companies should pay attention to is the fact that their competitors are doing the exact same thing if they are not already doing so.  Twitter can be an effective marketing tool which can provide insight into the decisions which should be made for the company.

When a company is engaged in online with Twitter, they can provide information which their consumers and fans want to know right away.  Twitter users get instantaneous notifications about updates made by businesses they are following.  Engaging the CEO and higher officials in social media options such as Twitter helps them to see what their decisions are doing to the company.  They can have a more personal relationship with their customers.

The ability to maintain a connection and keeping in touch with the media is simpler through Twitter.  Announcements can be made at any time without the need to rent to prepare a public hearing for announcements right away.  Bloggers and other influential internet publishers can get the word out about the company to their readers quickly and efficiently as well.

Twitter allows companies to monitor the brand as well.  This means that they will have access to a wealth of knowledge about their products, services and any concerns from the public.  Companies can also monitor anything that mentions their brand when Twitter users tag the company or a product with the hash symbol “#” and the username of the account.  Public relations is simple to perform through Twitter as well since the company can reply directly to the consumers using the reply function by using the at symbol “@” and the username of the customer.

Lastly, providing promotions through Twitter is quick and easy and can really get the public worked up about a sale.  Businesses can give information about how to receive free products, enjoy trials or getting a discount.  This can really spread the word amongst followers as well which will tend to distribute the information with their followers and throughout other social networks as well.

The use of Twitter for business marketing is very useful and simple to do.  Any business can create a Twitter account and can easily build up a list of followers.  The more that the company does with Twitter will certainly mean an increase in business if they work their marketing strategy well.

Image Credit: Win Web

Social Media Michigan Meeting: Discover The Power Of Blogging

Discover How To Use The Power of Blogs to Significantly Increase Your Online Presence & Get You More Qualified Leads

You’ve heard the social networking buzz, you’re familiar with Web 2.0, and you’re thinking “Maybe we should blog?” Yes, you should blog! Mark Your Calendars to join Social Media Michigan on Thursday, September 17th, 2009.

Every business is built by getting, keeping and growing customers. And that requires sustainable relationships with those customers, to get them buying from you and then coming back. Blogging helps you connect with those customers at a personal level. But blogging can also help you win the SEO battle so prospects first find you online, and then convert to customers when they like what they find.

Blogging = SEO opportunities = Customers

What You Will Learn at Thursday’s Meeting:
* What are Blogs & How to use them in your marketing
* How to get started using Blogs & leverage Blogs to generate more leads
* Tips for making your Blogs go viral and SEO friendly
* Keys to Success with Blogs

Agenda:
6:00—Networking and Light Dinner
7:00—Marketing Minutes & Hot Seat
7:45—Power of Blogs

Thursday, September 17th, 2009
6:00 pm to 9:00 pm
University of Phoenix Building
18100 N. Laurel Park Dr
Suite 150W
Livonia, Michigan 48152

First Time Attendees & Members Are Free

Non-Members $20
Seating is limited so don’t delay and reserve your seat TODAY!!!

Social Media Michigan – Subsidiary of PReasy.com – A full service Online Marketing company – is the host of this event.

Social Media Michigan is an organization for entrepreneurs to discover and implement social media marketing strategies to enhance their bottom line. Social Media Michigan Meets on the 3rd Thursdays of each month. Social Media Michigan is committed to help Michigan based Business Owners to “Remove Boundaries” in their business and grow faster globally.

For more information on Social Media Michigan, please visit http://www.SocialMediaMi.com

Social Media Profile: The Beginning of Your Social Media Marketing

It is important to have a polished social media profile when beginning your social media marketing. Your profile is the branding of you and your business. You may think that social networking is just a way to connect with old classmates and relatives. On the contrary, social networking is building relationships with like minded people who may want to do business with you based on your common interests, their needs and wants or your needs and wants.

In order for your social media profile to work properly, you must have a fully completed social media profile including a complete Bio. You must include your username, some personal information to share, your company name and information. Make sure to fill in all the blanks, omitting information makes it difficult for others to relate to you.

Including keywords in your Bio helps others to find you when they are searching for something that you have in common. Choosing a keyword for your social media profile can be as easy as asking yourself, “if someone was looking for me or my product” what would they type in when doing a search? For Instance if your business specializes in property management, include the keyword property management in your bio to help drive new connections to you.

Adding your picture is one of the most important things you can do to complete your social media profile. Without your picture, you leave it up to the viewers imagination. You are like the person behind the curtain. People will find it hard to relate to you when you do not show yourself. Be sure that the picture is current. It should reflect what you look like now, not what you looked like back then. The photo does not have to be professional either. It is easy to upload a photo from your computer to crop and post to your social media profile. A great site I recommend is http://www.shrinkpictures.com. When converting your photo I recommend to covert it 100 pixels, this is a good size for all social media sites and remember to keep it simple, using no special image effects.

Using testimonials in your social media profile is a way to let people know that you’ve got credibility. When using your social media profile for LinkedIn, testimonials are viewed as recommendations, while Facebook has testimonial apps to use.

After completing the set up for your social media profile, you want to connect with liked minded people. Don’t be shy, engage with others. If it is someone’s birthday, say, “Happy Birthday!”. Be sure to keep your social media profile up-to-date. If something has changed at work or in relation to your business, update that information on your social media profile. Share helpful information by posting links to articles or blogs.

Your social media profile should be duplicate-able, for re-use on each social media networking site. Keeping a clear consistent message on every social networking site your a part of, gets you greater exposure and credibility. And finally, set up a time each week for your “Social Networking” time. This way, you can effectively manage your social media profile and the time you spend on it.

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