Facebook vs. Myspace: Which do you use for Social Media Marketing?

I get asked all the time, do I prefer Facebook or MySpace for social media marketing?
The most popular answer you might give depends on who you are and what you are looking for.

Originally created in 2004 for Harvard Law students, and giving MySpace a one year start, Facebook has grown to more than 175 million active social media marketing users, with their fastest growth occurring within the last twelve months. Facebook has emerged to make the race to be number one a real competition.

MySpace has been described as a site directed toward younger users and accepted by people in the music, arts and entertainment industries for their social media marketing, including celebrities like Kim Kardashian who according to ibtimes.com prefers MySpace over Facebook.

MySpace artists benefit from the exposure and promotion while creating a connection to fans using this type of social media marketing. Users can discover new music and become friends with artists they like to stay up to date on and keep up with information on those bands. The artists have found this version of social media marketing an inexpensive way to build a following often long before they even have a recording contract.

Fans of MySpace love the ability to fancy up their home page with flash, slide shows, pictures and sound. Many former users have said this feature was unappealing or confusing and complained of too much advertising and the flashy customization gets in the way of the intent of social media marketing for most non-entertainment oriented businesses.

In contrast, Facebook does not currently offer any homepage customization. The advertising is limited and the approach might be considered to be more developer or business oriented. For example, Facebook allows users to create their own applications and possibly center all of their other social media marketing around their Facebook page (ie. Twitter, Digg).

Regardless of the audience, both sites are growing very rapidly and the question remains which one is going to stay? Both sites have their raving fans and their detractors. Will their specific differences and user preferences sustain each social networking site or will one grow faster to become the biggest internet tribe as described by Seth Godin? Only time will tell if Facebook can become one big tribe (entire internet population) or will user’s specific preferences continue to drive both sites?

I believe the right question to ask is not which one will survive, but rather based on my social media marketing targets, which site should I be on? What are your thoughts?

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