[HOW TO] Get Started With Pinterest

Pinterest is the hottest social network out there right now! It allows a user to create virtual pin boards  for organizing their interests, and capturing inspiration and innovative images they find on the web. The saying “A Picture equals a Thousand words”, is the best way to describe why Pinterest has become so popular.

If you have not created an account on Pinterest yet, you are really missing out on a HUGE opportunity to drive targeted traffic back to you. Pinterest actually brings more referral traffic than LinkedIn, Google+ and YouTube combined? Sounds crazy but this little network has been able to do this in less than 2 years.  According to Shareholic, it is on the verge of driving more  referral traffic than Twitter as well.

When Pinterest first started they required an invitation in order to create an account, but that is not longer the case. You can simply go to Pinterest and create your account by connecting with your Facebook, Twitter or just with email. (If you are setting up your Pinterest account for your business, I highly recommend creating a Business Pinterest account.)

 

 

Setting up your profile on Pinterest is simple. You will setup your username (limited to 15 characters) and I recommend using your name for personal accounts and business name for business accounts. Now if you have a common name or someone has already captured what you would like as your username, think of some combination with keywords or something that describes you/your business. I do not recommend adding numbers at the end (unless it relates to your brand) as it looks like you were late to the party. :-)

Once you have set up your username and added a brief description (limited to 200 characters) and your profile photo (DO NOT forget to add this, after all this is a site all about photos!) then start creating your boards and start pinning away.

I can’t wait to see you on Pinterest. Please come and check out my profile and while you are there, check out some pins. You can find me at: http://pinterest.com/urvimehta

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Thanks so much and stay tuned for more fun strategies on Pinterest! Happy Pinning!

Twitter Marketing for Business

TwitterThere are several benefits to get into business marketing on the social networking giant Twitter.  The main cause that most companies should pay attention to is the fact that their competitors are doing the exact same thing if they are not already doing so.  Twitter can be an effective marketing tool which can provide insight into the decisions which should be made for the company.

When a company is engaged in online with Twitter, they can provide information which their consumers and fans want to know right away.  Twitter users get instantaneous notifications about updates made by businesses they are following.  Engaging the CEO and higher officials in social media options such as Twitter helps them to see what their decisions are doing to the company.  They can have a more personal relationship with their customers.

The ability to maintain a connection and keeping in touch with the media is simpler through Twitter.  Announcements can be made at any time without the need to rent to prepare a public hearing for announcements right away.  Bloggers and other influential internet publishers can get the word out about the company to their readers quickly and efficiently as well.

Twitter allows companies to monitor the brand as well.  This means that they will have access to a wealth of knowledge about their products, services and any concerns from the public.  Companies can also monitor anything that mentions their brand when Twitter users tag the company or a product with the hash symbol “#” and the username of the account.  Public relations is simple to perform through Twitter as well since the company can reply directly to the consumers using the reply function by using the at symbol “@” and the username of the customer.

Lastly, providing promotions through Twitter is quick and easy and can really get the public worked up about a sale.  Businesses can give information about how to receive free products, enjoy trials or getting a discount.  This can really spread the word amongst followers as well which will tend to distribute the information with their followers and throughout other social networks as well.

The use of Twitter for business marketing is very useful and simple to do.  Any business can create a Twitter account and can easily build up a list of followers.  The more that the company does with Twitter will certainly mean an increase in business if they work their marketing strategy well.

Image Credit: Win Web

Twitter Marketing Methods that may Assist Your Company

Twitter, one of the newer social media platforms, is now recognized by marketers as 1 of the leaders in the field. A lot more folks are discovering its possible as a approach to market products and services on the internet. We will now discuss some useful techniques that will help you get probably the most out of your Twitter marketing efforts.

Should you have a objective, you should have some plan on how you can reach it. So instead of move ahead blindly, it’s greater to have a plan for your Twitter marketing. You’ve to be positive of what you would like to do with Twitter to enhance your business and take it forward. It may be utilized for several purposes, for instance promoting new products, finding targeted prospects and keeping in touch with your buyers. So it’s crucial to have a clear goal in your mind and be certain of your objective with Twitter. With out knowing specifically who your tweets are aimed at, you can’t produce targeted messages. Once you might have a particular objective, the approach to accomplish it will present itself more very easily. Of course, you also have the choice of having a number of different Twitter accounts so that you may use a lot more than one strategy at the exact same time. For instance, one account could handle your buyers and supply them customer service, whilst the other might be responsible for bringing in new leads. When you consider it, you’ll be able to come up with all kinds of ideas.

The major reason people today fail at marketing with Twitter is that their approach has no personal component. Twitter members want a particular quantity of personal contact. You must let go of any ideas that you’ll be able to blast out promotions to millions of users and sell your products that way. Twitter users are sociable and casual. They are interested in learning new issues, sharing interesting ideas and expanding their networks. It’s all about building relationships and connecting with people today. Once they get to know you, they’ll be extra open to considering your offers and products.

It’s necessary to develop personal connections as opposed to just send out promotions. There are numerous spammers who have made it challenging for real men and women to stand out but you are able to definitely attain your goal by giving personal attention to your followers. Start out by being friendly and helpful and you may gradually do a little promoting when people today know you greater. You might have to balance the promotion with spreading knowledge.

Your followers will appreciate it and respond to you much more in case you take the time to get to know them. Take a few minutes to view your followers profiles and then use the data you gather to tweak your approach. You may even uncover out what type of culture they are into, identify their demographic, and then tailor your messages to their lifestyles. I can guarantee that most Twitter marketers don’t take the time to get to know their audience to the point where they know what their favorite music and foods are. Goal accomplished, you might have now completed the hardest part of monetizing a list or a group of followers. Twitter ought to just be seen as a means to reach out to those people you’re attempting to target. Ultimately it’s your option how you make use of it.

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Social Media Marketing: Six Steps to Getting Started with Twitter

Social media marketing using Twitter doesn’t have to be difficult. Follow the six steps below to create, post and manage your twitter account and it will be easy. From deciding what profile name to choose, to sending out your very first tweet, you won’t believe how easy it is to get started with Twitter.

1. Get your free account- Go to twitter.com and click on the join button
2. Choose an appropriate username or brandable slogan
3. Complete and Update your Twitter profile.
4. Follow people of interest to you.
5. Connect with others – Send out your first tweet
6. Participate in the conversation

Some suggestions to make the most of your social media marketing on Twitter:

Choosing a unique username

The purpose of using twitter for social media marketing is to get your name out there, build your brand and to connect with others that have similar interests. So when choosing a username, try to use your own name or brandable slogan so that you can build an identity that others will see as an expert in your niche.

Personalize your profile

Personalize your Twitter profile by adding your name and a current photo; be sure to include your website/blog address (so others can learn more about you or your product or company). Include a brief bio about yourself that uses keywords that will associate you with. To personalize your profile even further you can change your background. TwitBacks.com is a great site that offers a ton of different templates to enhance your twitter profile page and make it more personalized.

Connect with others in your industry or niche

Don’t be shy, get it out there. Others will interact with you when you tweet about something that they have an interest in too. Find out who’s who in your industry or niche and follow them. An awesome site I like to use to find industry leaders is http://www.twellow.com.  You can search the twellow website using keywords that relate to your niche and find out what is being said about your industry and who is saying it. You can also find people on twitter that have interests that are similar, or follow users that are suggested from Twitter by clicking on the find people tab at the top of your twitter home page.

Participate

Be relevant, share, contribute and respond to the tweets of others. Ask questions and evoke responses. Not only tweet about your own contributions, retweet (RT) other tweets that are valuable to you and your niche. Promoting or attributing others when appropriate can help you to build a following faster as you will be considered trustworthy, knowledgeable about your subject and are portraying someone who is not just out to get you to buy something.


To Connect with Urvi:

Facebook: http://facebook.com/urvimehta
Twitter: http://twitter.com/urvimehta
LinkedIn: http://www.linkedin.com/in/urvimehta

Social Media For Business: Importance of Adding Yourself to Twitter Directories

You may be wondering how a business owner can possibly reach a target audience on Twitter. Twitter directories to the rescue. When thinking about social media and how you can use it to build your business and brand, Twitter directories play an important role to finding like-minded Twitter users. Adding yourself to Twitter directories will help you to find those you want to follow and they in turn will most likely follow you.

How do Twitter directories work?

Twitter directories work by allowing a person to search for people based on certain criteria. The criteria may be their geographical location or their interests that they have associated themselves with by using tags when they listed themselves.

What Twitter directories should I use?

Twitter directories are plentiful and they can differentiate from all inclusive to specialized practices such as Legalbirds.com, a directory devoted to lawyers, academics, and or legal professionals on Twitter. You can check them all out, but here are the three top directories that I would recommend: Twellow.com, Wefollow.com and Geofollow.com.

Twitter directories are very much like an updated version of the yellow pages. Twellow.com describes itself as the “Twitter Yellow Pages” and does resemble the yellow pages somewhat with the color theme they use. Twellow.com also allows you to sort your search criteria to really pinpoint who you are looking to connect with. Sort by username, registered users, or followers count.

Another Twitter directory that is useful in helping you to build your following is Wefollow.com. Wefollow.com is very easy to use. Listing yourself can literally take seconds. Wefollow.com also makes it easy to find others in your niche that you may want to follow. To find a person that loves bikes and biking, all you have to do is enter the tag word bikes. The auto fill will help you to find the right tag word and will also show you how many tweeters are listed under that tag. Search results are listed in the order beginning with the highest number of Twitter followers.

Geofollow.com is a location based Twitter directory where you list Twitter username by your location. You can search the directory by city, state, country, tag, name, twitter username, or keyword. This type of directory is especially helpful in locating local followers and or prospects to connect with.

Never before have we been able to connect so easily with others who have similar interests, to both promote our communities as well as our businesses. Twitter directories are far from the old fashioned yellow pages that the consumer searched through page by page looking for a business to serve their needs. And best of all their free. What are you waiting for? Get yourself listed and take advantage of the opportunity of connecting with others through Twitter directories, it just may improve your business.

Connect with me on Twitter: http://www.twitter.com/urvimehta