Creating Your Social Media Personality

How do I create my personality on Social Media? What do I talk about so people will listen? Do I talk about my personal life or keep it strictly professional? Is it okay to talk about stuff I don’t like?

If you related to any of the questions above or have asked yourself any of those questions, then trust me you are not alone. During 1:1 consults and Q/A calls that I host for my clients, these are by far the most common questions I receive. I think that after creating the profiles this is the next biggest hurdle that people have to overcome in order to successfully start building their identity.

So, I am here to make it easier for you :) Here is how I answer this commonly asked question! First of all, be yourself. Talk about your interests, things you like to do and not do. I also recommend talking about your family. This doesn’t mean that you have to dish out personal information but it can be as simple as your kids making a sports team in school or boy/girl scouts meetings, trips you are planning to take, etc. You can also talk about your pets.

Controversy is great in creating conversations. So please do talk about what you like and don’t like. As always, this is information you are putting onto the web so just be careful in how you say it. Be professional and I do not recommend using foul language. Good rule of thumb is, “would my grandmother be okay with me saying this.”  :)

Don’t be afraid to show your good along with your bad. People are scared to put up pictures where they feel they may not look their best…I say put it all out there! I used to be extremely self-conscious about putting up pictures that were doing to go out on the web. I never used to show my teeth in pictures and deleted anything that showed my teeth and had my looking crazy. Not anymore!  :)

Social media is about building relationships and it is difficult to build a relationship without knowing what the other personal looks like or is all about. So I urge you to put up current pictures and start letting people know more about you.

I would love to hear your thoughts on how you are creating your social media personality. Please leave any comments and/or questions below.

Let’s Get Social:)
Urvi on Facebook: http://facebook.com/urvimehta
Urvi on Twitter: http://twitter.com/urvimehta
Urvi on LinkedIn: http://www.linkedin.com/in/urvimehta

Facebook vs. Myspace: Which do you use for Social Media Marketing?

I get asked all the time, do I prefer Facebook or MySpace for social media marketing?
The most popular answer you might give depends on who you are and what you are looking for.

Originally created in 2004 for Harvard Law students, and giving MySpace a one year start, Facebook has grown to more than 175 million active social media marketing users, with their fastest growth occurring within the last twelve months. Facebook has emerged to make the race to be number one a real competition.

MySpace has been described as a site directed toward younger users and accepted by people in the music, arts and entertainment industries for their social media marketing, including celebrities like Kim Kardashian who according to ibtimes.com prefers MySpace over Facebook.

MySpace artists benefit from the exposure and promotion while creating a connection to fans using this type of social media marketing. Users can discover new music and become friends with artists they like to stay up to date on and keep up with information on those bands. The artists have found this version of social media marketing an inexpensive way to build a following often long before they even have a recording contract.

Fans of MySpace love the ability to fancy up their home page with flash, slide shows, pictures and sound. Many former users have said this feature was unappealing or confusing and complained of too much advertising and the flashy customization gets in the way of the intent of social media marketing for most non-entertainment oriented businesses.

In contrast, Facebook does not currently offer any homepage customization. The advertising is limited and the approach might be considered to be more developer or business oriented. For example, Facebook allows users to create their own applications and possibly center all of their other social media marketing around their Facebook page (ie. Twitter, Digg).

Regardless of the audience, both sites are growing very rapidly and the question remains which one is going to stay? Both sites have their raving fans and their detractors. Will their specific differences and user preferences sustain each social networking site or will one grow faster to become the biggest internet tribe as described by Seth Godin? Only time will tell if Facebook can become one big tribe (entire internet population) or will user’s specific preferences continue to drive both sites?

I believe the right question to ask is not which one will survive, but rather based on my social media marketing targets, which site should I be on? What are your thoughts?

Connect with me on Facebook: http://profile.to/urvimehta

How To Use Twitter For Your Business (Part 1 of 4)

Following up from the last set of Social Media Marketing webinars where we covered the basics of Twitter and other Social Media tools and sites, I have been getting questions about using Twitter for business purposes. In response to those questions, I wanted to write out a short list of Twitter for Business best practices and some of the most popular tools that make these practices possible. This list of tools, techniques, and what is possible is changing and expanding almost daily with the explosion of Twitter usage and discussions of Twitter merging with some other site/partner. Thus I expect to stay current on using Twitter for business purposes we will need to repost more on this topic from time to time.

Tip #1:  Be Real
It is important that you completely fill in the registration and profile information when signing up on Twitter. If you set up your Twitter Id as a business name it is less real than using a personal name. If you still want the business name in there, you could possibly add the company after the persons name (like Dell computer has been known to do with names like “PatrickAtDell”). In the profile section, post your website. I wouldn’t recommend a short URL here if you can avoid it since this is your brand and the full link helps in your SEO rankings. Also in the profile section you enter in relevant search terms in your profile description.

With the profile limited to 160 characters, you want to get the relevant keywords included. By doing so you don’t have much space to talk about the business specifically. However you can also squeeze in more content about your business including other websites, urls, logos, or content by uploading a custom Twitter background. Be aware though that the search engines and tools people are using to find you will not pick up words or content located in the background image. That’s why the keywords have to be in your description.

Finally and possibly most important is that you need to upload a picture. People want to see who they are communicating with, even if you are representing a company. If Twitters don’t think you are real, they are less likely to be interested in following you and learning more about your business (we are Twittering for Business here remember). If you try to hide with no picture, just a logo, an incomplete profile or no description, the cynical side of social media marketing will take over, people will assume the worst and they won’t follow you.

Stay Tuned for More…

Follow Urvi on Twitter

Twitter Grader: How Accurate is it???

For those of you who are on Twitter right now you may have heard about the recent stir with @mattbacak and about his press release talking about his recent accomplishments on Twitter.   With all the hoopla about Twitter Grader and how Matt Bacak was listed as a Twitter Elite, I decided to do some of my own testing to see just how accurate Twitter Grader can be.

On my Twitter profile @UrviMehta when my location was listed at Detroit, MI and I graded my profile I was part of the Twitter Elite with a rank of 6 in Detroit, MI.  However, when I changed my location to Detroit, Michigan (spelling our the entire state name) I am ranked #2 in Twitter Elite for Detroit, Michigan.

Essentially Twitter Grader is more of a “fun” tool in its current ranking measure.  Perhaps Twitter Grader should consider state abbreviations and full spellings of the state names as the same location.  My point is that Detroit, MI and Detroit, Michigan is one in the same and should be one list instead of two separate lists depending on how you spell out your location.