[HOW TO]: 9 Keys to Supercharge your LinkedIn Profile

LinkedIn Profile Tips

 

LinkedIn is the Social Network for Professionals, Entrepreneurs, and Managers.  Because of the user network, you want your profile to stand out to make it effective.  Here are some key ways to supercharge your LinkedIn profile:

 

  1. Optimize your profile– add keywords that characterize your specialization or brand.  Some areas to add keywords as you build your profile include:
    • Headline – this is the space that visitors see first, after your name of course.  The headline should feature keywords that describe what you offer.
    • Work Experience – your most current information is important and how you describe it is even more important.  Use descriptive words when adding keywords in this area (i.e., “social media marketing” consultant instead of  ”marketing” consultant)
    • Summary – use this area to provide details on your specific brand.  This is where you list the types of services you provide and what you are offering potential clients.

    2.       Personalized URL – Create a personalized URL for your LinkedIn Profile.  Use keywords or the same name you use on other profiles that identify your brand.

    3.       Skills and Expertise – As you add your professional experience, don’t forget to add something more personal like human skills, abilities and characteristics.

    4.       Don’t forget your blog – Providing a link to your blog makes your profile more attractive to anyone viewing your profile. Remember when adding a link to your blog not to use LinkedIn’s default of “My Blog” but use the “Other” option so you can use keywords that relate to what your blog is about. The same is true for any of the three websites you highlight on your profile.

    5.       Ask for Recommendations –You know your strengths but asking others that you have worked with in the past to write a quick recommendation for you will only add value to your profile.  If someone writes a recommendation for you, don’t forget to return the favor. Just think of how much easier it is when you give the recommendations first… :-)

    6.       Groups – Joining groups is important.  But adding to the discussions in groups is even better.  Contribute…Join…draw people’s attention to your own brand.

    7.       Utilize other accounts – Use your Twitter account and blog to add to your own LinkedIn profile.  You can share your relevant Tweets by adding #LI in front of your post on Twitter.  Also adding select tags on blog posts makes them apparent on your LinkedIn profile.

    8.       Add connections – The more connections, the more opportunities you have to market your brand.

    9.       Videos and Slideshare – Add videos of events or information you want to promote.  You can also add slides of a presentation you recently gave using Slideshare.  These items will markets you as an authority in your field. 

Use your LinkedIn profile to market your brand by making your profile stand out.  Using these tips can supercharge your profile and provide a positive experience as you market your brand.

Did you find these tips useful? What is the one take away that you are going to implement into your LinkedIn profile as a result of the tips shared here? Please leave it in the comments below…

Let’s connect on LinkedIn! Please reach out at http://linkedin.com/in/urvimehta

Do you know someone that can benefit from these tips? Please share this post with them to help them supercharge their LinkedIn Marketing. Thank you :)

Social Media Marketing: Five Steps to Getting Started with LinkedIn

Social Media Marketing using LinkedIn is made easy by following five simple steps. LinkedIn is the perfect site to build your professional networks, keep in touch with connections, discover opportunities, develop relationships, build authority in your industry and also find leads and opportunities for you and your business. Keep it simple and check out these easy methods to getting started with LinkedIn.

  1. Create your account
  2. Complete and update your profile
  3. Create a summary
  4. Get connected
  5. Engage with Others

Creating an account

Go to http://www.linkedin.com and fill in your name, email and create a password and click the green join now button.

Complete your profile

Your LinkedIn profile is an important part of your social media marketing strategy. Upload a current, professional looking photo of yourself. You’ll want to complete your entire profile, and include previous work experience that you’ve had. Remember your profile is a representation of you. The little details are important to your profile; it should have substance, be grammatically correct and have no spelling errors. Include your chosen keywords liberally throughout your profile whenever you can so that others searching for those keywords can find you. Don’t forget your email addresses, new and old, to increase the opportunity for connections.

Summary tips

A summary should give a good snap shot of who you are and what you do. Use two to four sentences in your summary that incorporate your specialties or expertise. These sentences should include your keywords and add what you enjoy doing to help others to connect and get to know you.

Connecting on LinkedIn

Connecting with others on LinkedIn is controlled. In order to connect with someone on LinkedIn, you must show how you know them. Getting recommended by LinkedIn members who know you and what you are all about is a wonderful way to connect to with others.

Engage with others

Joining LinkedIn groups gives you the opportunity to maximize your networking and social media marketing efforts while connecting you with great people with similar interests. Start by joining employer alumni groups, were you will have connections with people you have something in common with. And finally, enhance your LinkedIn social media marketing experience by participating and interacting with others through posting, responding to posts and networking with other group members.

For more information about LinkedIn or to connect with Urvi Mehta:

Facebook: http://www.facebook.com/urvimehta

Twitter: http://twitter.com/urvimehta

LinkedIn: http://www.linkedin.com/in/urvimehta