Using Social Media To Promote Live, Physical Events

Hosting a LIVE, Physical event in this day can be difficult to fill if you are not using all resources possible to promote. Even event promoters with large lists are finding it difficult to fill their events because there is so much information available online at people’s fingertips. I have put together 3 simple tips to help you fill your events.

Facebook Bootcamp

Be Creative

When crafting your event title, you want to be fun, creative and have something that is eye-catching to your prospect. You want to make sure that you have given a good description of what the event is going to be about and what they can expect to get out of the event. Also use images to help describe the event.

Be Everywhere

When promoting the event, you want to make sure you have it up everywhere! Leverage the online sites as much as possible and you want to make sure you have shared the information through your social media channels. I find it is best to create a page about the event on your website/blog and share it from there.

Some online websites you want to consider to market your website:

  • (paid if ticket sales)
  • (paid)

You also want to share the event information on the following social media sites:

  • Facebook (Events and through Engaging Posts)
  • LinkedIn (Post updates and Posting in Groups)
  • Twitter (send multiple tweets regarding event and use #hashtags)
  • Google+ (Post updates and share with your circles)
  • Pinterest (Pin your images on your event page)
  • YouTube (Create video teasers about the event or share clips from past events)

Be Simple

When you make the registration process simple, it helps to get people to register as well J I would recommend only collecting information really necessary to get them to attend. For example, we run local monthly social media training meetings here in Metro Detroit and we collect Name, Email, Phone and Mailing address. We don’t ask them about their social media presence or what their occupation is because when you ask for too much information it can deter people. Now the caveat here would be, if you only want a specific type of individual to attend, then it make sense to do this.

Bonus Tip: First Impressions

At your registration table when people first come in, make sure and have someone who is friendly, smiles and can build instant rapport with people. This is will help in creating that first, great impression.

Hope you found these tips to be helpful. Please post any questions or comments below. Do you have a friend or colleague that hosts live events? Would you mind sharing this post with them? Thanks in advance!


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  1. This is brilliant Urvi! During most of my events career, I’ve had to manage without social media, so I’m excited about the different ways it really MAKES an event. Thanks so much for the great tips!

  2. Linda says:

    Thanks Urvi! I hadn’t thought about sites like Meetup and Yelp for advertising. Great point you make about first impressions when they arrive as well. That makes all the difference!

  3. Laura says:

    I love the List for Be Everywhere ~ a great resource. Thank yoU!

  4. Janet says:

    Thanks Urvi! Oftentimes, I focus so much on the content of the event or what I want to teach that I forget about the marketing aspect of it. I love how you mention social media as well. Oftentimes, I also forget to leverage my connections :-) I will keep this in mind. Thanks so much! Janet

  5. Sandi says:


    I didn’t think of marketing my events through all those sites! Thanks so much for the useful information.

  6. Bart says:

    Good list Urvi, learned about a few new resources, only been using Eventbrite and MeetUp so far.

  7. Urvi Mehta says:

    Thanks Bart! If you have any questions regarding the other sources, please ask :)

  8. Urvi Mehta says:

    No Problem Sandi! Thanks for reading :)

  9. Urvi Mehta says:

    So true Janet! We forget how social media can not only help us our connections but also give us that “viral marketing” through them.

  10. Urvi Mehta says:

    No problem :)

  11. Urvi Mehta says:

    First impressions are so key in live events! Meetup has been a GREAT source for new leads to our events. Please let me know how it works for you, Linda!

  12. Urvi Mehta says:

    Thanks Sarada! It means so much coming from you :)

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